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David Tokheim
Bay Area, CA
Father of three girls | Digital Executive
Interests: influencers, social media, digital marketing, the continued disruption of traditional media, marketers thinking like publishers and funny tweets
Recent Activity
Becoming a brand publisher with great content - Brito
Michael Brito does a great job driving urgency around the need for brands to start taking content creation seriously. A must read for every CMO and individual who is tasked with engaging current / prospective customers. An Analytics-Driven Approach to... Continue reading
Posted Sep 20, 2014 at engaging digital by david tokheim
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Sum.tv inspiration
Posted Jan 20, 2014 at engaging digital by david tokheim
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Group Creation: As we think about the creative revolution going on...
Posted Jun 21, 2013 at engaging digital by david tokheim
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You’re Doing It Wrong: 5 Ways to Do Sponsored Content Right
Reblogged May 15, 2013 at engaging digital by david tokheim
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How Social Marketing Works
Posted Dec 14, 2012 at engaging digital by david tokheim
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Nice examples & reminder how far we have come as an industry.
Thanks for the comment Dorian.
Commented Nov 30, 2012 on The 5 Myths of Native Advertising at Say Daily
The 5 Myths of Native Advertising
I'm not confused. I'm just well mixed. Robert Frost There's a new black in digital media and it's called native advertising. What it is and who coined the phrase depends on who you ask. Mashable credits Fred Wilson from a talk he gave last September where he mentioned "native monetization" ...
Thanks for the comment Paul.
Google is a great exception to the rule and you make some great points. Being connected to the content is important and in a content environment (vs. intention based), the challenge is the level of relevance. The best native executions leverage the influential content creators that have a strong connection with the audience. Within that filter, the advertiser is limited to the size of that audience & therefore cannot scale without leveraging display.
Commented Nov 30, 2012 on The 5 Myths of Native Advertising at Say Daily
The 5 Myths of Native Advertising
I'm not confused. I'm just well mixed. Robert Frost There's a new black in digital media and it's called native advertising. What it is and who coined the phrase depends on who you ask. Mashable credits Fred Wilson from a talk he gave last September where he mentioned "native monetization" ...
Native Advertising Going Wrong On Twitter
Posted Nov 29, 2012 at engaging digital by david tokheim
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Must-Read Marketing Blogs
Posted Nov 14, 2012 at engaging digital by david tokheim
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Hunter Pence Touched Some Hearts
Posted Nov 11, 2012 at engaging digital by david tokheim
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The Real ROI Of Brand Storytelling | Fast Company
The founders of the website Significantobjects.com, buy thrift store, garage sale, and flea market products, always cheap, no more than a couple dollars at most. Then, they hire a writer to compose a fictional story about the product, imbuing it... Continue reading
Reblogged Nov 11, 2012 at engaging digital by david tokheim
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Socialnomics 2013 - by Erik Qualman
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Posted Nov 10, 2012 at engaging digital by david tokheim
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Storytelling Is The Ultimate Weapon
Reblogged Oct 13, 2012 at engaging digital by david tokheim
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Is Obama Winning The Social Marketing Game? - Ad Age
This is interesting to look at. Obama has a much stronger social media impact based upon the sheer volume of followers he has across the different platforms. Think of the media value of almost daily posts being seeded into a... Continue reading
Reblogged Aug 22, 2012 at engaging digital by david tokheim
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Instagram Marketing - Brand Is Action
Instagram is an app that allows users to take, adjust and share photos–pretty simple and straightforward. Despite (or maybe because of) its simplicity, Instagram has gotten a lot of traction in the time it’s been available, to the tune of... Continue reading
Reblogged Aug 21, 2012 at engaging digital by david tokheim
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Social Media 2012 BlogHer Study
2012 social media final, v2 from BlogHer Continue reading
Posted Aug 12, 2012 at engaging digital by david tokheim
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Pinterest, Tumblr and the Trouble With ‘Curation’ - NYTimes.com
I’m not a big Pinterest user (more of a lurker, really), but the over-the-top monetary valuation doesn’t entirely surprise me. Long before I heard of Pinterest, I was already spending too much time on “curated” (read: reblogged) design/fashion/image/inspiration blogs. For... Continue reading
Reblogged Aug 12, 2012 at engaging digital by david tokheim
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Digital Influence Study
The Rise of Digital Influence View more documents from Altimeter Group Network on SlideShare Continue reading
Posted Jun 30, 2012 at engaging digital by david tokheim
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Brands Increasingly Are Trying To..
Posted Jun 19, 2012 at engaging digital by david tokheim
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Mary Meeker's Internet Report 2012
KPCB Internet Trends - 2012 Continue reading
Posted May 30, 2012 at engaging digital by david tokheim
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Engaging People Engaging Content - Ad Tech 2012 Presentation
Engaging People Engaging Content View more presentations from David Tokheim. Continue reading
Posted Apr 6, 2012 at engaging digital by david tokheim
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Earning Attention
Posted Mar 5, 2012 at engaging digital by david tokheim
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Optimizing Paid, Owned and Earned
Nice article on content marketing. Lots of real time learnings going on as marketers are starting to invest in "thinking like a publisher." Thanks to Jessica Richards for her tips: What are consumers already telling me? Social behavior, social trends,... Continue reading
Posted Mar 5, 2012 at engaging digital by david tokheim
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Why Publishers Are Betting on Sponsored Posts | Digiday
Digital publishers are under pressure to find new ways for advertisers to reach their audiences. This has led to a growing use of “sponsored content” across sites like Gawker, Buzzfeed, The Huffington Post and others. The moves are part of... Continue reading
Reblogged Feb 7, 2012 at engaging digital by david tokheim
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Defining Content Marketing
Lots of talk about Content Marketing as we kick off 2012. I have been spending lots of time thinking through how brands can leverage content to tie together their paid, earned and owned media strategies & it starts with a... Continue reading
Posted Jan 8, 2012 at engaging digital by david tokheim
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