Don Bulmer's Profile

We are all selfish. Is this bad? In a super-connected world, time and attention is scarce. If a brand does not add value to MY interests, MY needs and MY passions…it doesn’t get too much of MY time and attention.... Continue reading

Posted Apr 15, 2015 at Everyday Influence

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Gender vs. Generational Divide Tops Findings From The Social Consumer Study

Today, Vanessa DiMauro and I release the findings from our forth research collaboration since 2009, as part of our fellowship with The Society for New Communication Research. In this study, The Social Consumer, we explored the factors that inform, impact... Continue reading

Posted Sep 24, 2014 at Everyday Influence

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From like, to want, to need to love… The Social Consumer Research Study

A new research study by Vanessa DiMauro and Don Bulmer, Board Members and Fellows of The Society For New Communication Research. Click here to complete The Social Consumer Survey. From likes, to wants, to needs, to love… The super-connectedness of... Continue reading

Posted May 12, 2014 at Everyday Influence

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The Power of Voice and Connectivity

We live in a time of amazing technological transformation. The advancement of global communication since the invention of the internet 25 years ago, is a gift of "connectedness" to information, knowledge, commerce and people that has transformed societies, industries, governments... Continue reading

Posted Mar 13, 2014 at Everyday Influence

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mPowering the Millennial Generation

Nearly half of the world’s population is between the ages of 13-33. That’s nearly 4 billion people living on the brink of the greatest technological advances and human progress while also surrounded by intractable public health epidemics, record jobless rates,... Continue reading

Posted Mar 11, 2014 at Everyday Influence

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Shell and the Great Energy Challenge Go Social: A Case in the Making

What inspired me most about the opportunity to join Shell in 2011 was nothing short of scale and impact. There are few industries and companies that can claim true relevance to every person on the planet. Energy is such an... Continue reading

Posted Jun 25, 2013 at Everyday Influence

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Insights on Brand and Reputation Management

I was recently asked a provocative question: “What experiences or insights have shaped your views on brand and reputation management in today’s business environment?” This is a great question and the more I thought about it, the clearer the answer(s)... Continue reading

Posted Mar 19, 2013 at Everyday Influence

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mPowering a Change Generation

On February 8th, the United Nations Foundation, Shell, Tribal Brands and members of the entertainment industry came together to celebrate the launch of mPowering Action, a first-of-its-kind worldwide movement and mobile platform designed to inspire, empower and motivate a generation... Continue reading

Posted Feb 22, 2013 at Everyday Influence

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Insights Into The Social Mind

By Don Bulmer, Vanessa DiMauro and Peter Auditore Social business is dynamically changing the face of human interaction and communications globally. The emergence of new social behaviors and interrelationships between individuals, organizations, thought leaders and influencers are evolving in new... Continue reading

Posted Jul 12, 2012 at Everyday Influence

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Back to the Future: Social Media at Shell

On February 15th, 2012 Shell launched its first globally integrated Facebook page, representing a significant milestone for the company and its commitment to open communication and community engagement. In many ways, the learnings and experience (in the first 10 weeks)... Continue reading

Posted May 2, 2012 at Everyday Influence

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New Perspectives and Research on The Social Mind

Numerous research studies have shown that people don’t want to be marketed to in social media. However, in business, many brands seek to build robust fan bases in both large and specialized on-line communities to support marketing, sales, advocacy and... Continue reading

Posted Jan 15, 2012 at Everyday Influence

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Theory of Relate(ivity) - Part One

At the end of the day, it’s relationships that matter most. Right? Be it in business, in one’s personal life, politics, or otherwise - the best relationships (when managed well) keep you grounded and honest. They offer learning experiences. They... Continue reading

Posted Nov 6, 2011 at Everyday Influence

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A Social Movement for Seven Billion People

In February of this year I was invited to participate in a workshop at Columbia University School of Journalism in support of the the United Nations Population Fund (UNFPA). The UNFPA is an international development agency that promotes the right... Continue reading

Posted Jun 26, 2011 at Everyday Influence

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Influencers to Brand Advocates

I had the great opportunity to participate in a panel discussion this morning, hosted by BrightTALK in coordination with Think Influence. BrightTALK is a San Francisco-based company that specializes in providing online events for professionals and their communities. Think Influence... Continue reading

Posted Mar 17, 2011 at Everyday Influence

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Research Findings Highlight the Evolution of Social Business

I am proud to release the results of the 2nd annual New Symbiosis of Professional Networks research study by The Society for New Communications Research (SNCR); a benchmark on the impact of social media on enterprise decision-making. The study is... Continue reading

Posted Mar 16, 2011 at Everyday Influence

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Open Registration for Think Influence Panel: Influencers to Advocates

I am very happy to be part of a dynamic panel of marketing experts and thought leaders, gathering in San Francisco on March 17th, for an active discussion about influence and advocacy in a world of social business. The panel... Continue reading

Posted Feb 8, 2011 at Everyday Influence

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Placing Value on Social and Online Media Buzz

Is it really possible to measure the impact and quantify the monetary value of 'buzz' generated through social and online media channels? A few weeks ago, a New York-based company called General Sentiment released a report that attempted to do... Continue reading

Posted Feb 7, 2011 at Everyday Influence

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Every Company Is a Media Company: SAP’s 2010 Influencer Summit

This year’s SAP Influencer Summit was not only a successful model for influencer engagement, but an excellent example of Tom Foremski’s quote: “Every Company is a Media Company.” SAP’s amazing team of communication, marketing and business professionals just wrapped up... Continue reading

Posted Dec 9, 2010 at Everyday Influence

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If Facebook Were a Country…

By the numbers, Facebook is well over 500 million members strong. As a community, its members spend over 700 billion minutes a month and share over 30 billion pieces of content (per month) in the Facebook environment (via status updates,... Continue reading

Posted Nov 1, 2010 at Everyday Influence

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Managing Experience and Influence in a Social Business Environment

“Influence is like water. It is always flowing somewhere.” – Gary Hamel There is amazing truth to Gary Hamel’s observation when associated to the hypercompetitive and social business environment that we live and work in today. Over the past two... Continue reading

Posted Oct 28, 2010 at Everyday Influence

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Social Media Has Changed The Business Buying Process...

By Don Bulmer and Vanessa DiMauro But how? We are pleased to announce the launch of the 2nd annual New Symbiosis of Professional Networks research study. Vanessa DiMauro, CEO, Leader Networks and I are leading this research as part of... Continue reading

Posted Sep 7, 2010 at Everyday Influence

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13 Rules of Leadership for Communication, Influence and Social Media Strategy

For many years I have drawn great inspiration and lessons from leaders of all sorts - political, corporate, social and the like. A political and social leader who has had among the greatest impact on me is former U.S. Army... Continue reading

Posted Aug 15, 2010 at Everyday Influence

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Future of the IT Advisory Industry: Discussion by Gideon Gartner and Barbara French

Barbara French and Gideon Gartner recently started a discussion about the future of the IT advisory industry. The two part discussion can be found at Advisory Industry Competition: Pushing Past ‘Business as Usual’ (part 1) and Advisory Industry Competition: Pushing... Continue reading

Posted Aug 9, 2010 at Everyday Influence

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The Leadership Imperative to Facilitate Innovation and Design Thinking

In a recent blog post I discussed the virtues of Design Thinking as a framework to facilitate the creation of innovative marketing and communication strategies. In this post, I offer thoughts on what leaders need to do to create a... Continue reading

Posted Jun 13, 2010 at Everyday Influence

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Basic Use of Twitter to Understand Stakeholder Brand Perception

For many executives, when it comes to understanding basic stakeholder perception and sentiment towards a company's product or corporate brand in the social web, Twitter is a great and safe place to start. People who 'tweet' want to be listened... Continue reading

Posted Jun 8, 2010 at Everyday Influence

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