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eric -- thanks for the shout-out and for a terrific post -- i'm fascinated by the similarity between brands and political campaigns! -- denise lee yohn
Are political parties’ taglines bygone marketing relics that should be replaced by “flexible branding”?
The electoral campaign in Québec begins today. We’ll be treated to 33 days of scripted and unscripted brand messages from the main political parties who all claim to be super ready for this campaign, only 18 months after the last one. We haven’t seen the promises and the ads yet but we’re alread...
totally agree, david! as amazon eyes opening retail stores, it's clear physical space remains a tremendous asset -- if only more retailers would realize this! -- denise lee yohn
Can Walmart's New Store 8 Save Physical Retail?
Walmart just announced plans for Store 8, a new retail tech incubator located in Silicon Valley. As Bloomberg reports: The incubator will partner with startups, venture capitalists and academics to promote innovation in robotics, virtual and augmented reality, machine learning and artificial int...
david -- i will be attending brite too (wish i had known about your discount before i registered!) as an avid follower of your tweets/blogs, i'd definitely like to meet-up in person. not sure how many people are attending/how hard it is to find people, but perhaps we can arrange to connect and talk about brands, retail, and customer experience?! -- denise lee yohn
BRITE '11 Conference | Center on Global Brand Leadership
The BRITE Conference is back at Columbia on March 2nd & 3rd. As I've done in the past, I will be blogging & Tweeting from the event and as always, they have a great program lined up. It's one of my favorite events to attend each year and I'm confident that you'll enjoy it as well. The conference ...
really smart stuff, david -- in your book, the quote "Branding and voice mean nothing if they’re not brought to life in a real, meaningful way through the experience" is spot-on -- and speaks to how citibank is bringing the distinctive voice of their ad campaign to life. -- denise lee yohn
Citibank Opens "Bank of the Future" in New York
Way back in 2003, I worked on an Experience Audit for Chase Manhattan bank in partnership with Bulldog Drummond NYC. We had some great ideas in that presentation and actually opened the presentation with "Chase a Better Experience," which was part of our thematic throughout the entire presentatio...
great post and great challenge ("take a look at your retail experience from top to bottom") -- agree with the distinction between commodity and experience shopping but don't think it's category-dependent -- retailers in all categories have the opportunity to establish differentiated brand value through their in-store experience. -- denise lee yohn
Phone-Wielding Shoppers Strike Fear Into Retailers - WSJ.com
For years I've been talking about how new mobile technologies can turn physical retail into nothing more then giant "windows" for online retailers. I know that I price check using my phone and I know that more & more people will do the same. Yesterdays Wall Street Journal had this article and new...
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Dec 19, 2010
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