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Derek E. Baird
San Francisco, CA
Derek E. Baird is a leading youth marketing and media expert who helps brands connect to kids and teens through culture, social media & technology.
Recent Activity
Gen Z Speak: "Finsta" 📷 Teens have always had their own language and Gen Z is no different. Keeping up can be difficult. I'm here to help you out. A "Finsta" is a second (or third or sixth) "fake" Instagram... Continue reading
Posted Jun 18, 2019 at Derek E. Baird
While children are living more of their lives online, little is known about what they understand about the implications of their online participation. In this report, the Tiana Murray & Rachel Buchanan report on the Best Footprint Forward project conducted... Continue reading
Posted Jun 18, 2019 at Derek E. Baird
Derek E. Baird added a favorite at Inside View
Jun 18, 2019
Here's my latest piece for Virtual Reality Pop! magazine, this time focused on the new privacy law, California Consumer Privacy Act (CCPA) and how it will impact both publishers and creators of digital experiences for kids, including virtual reality. The... Continue reading
Posted Jan 24, 2019 at Derek E. Baird
Derek E. Baird added a favorite at Inside View
Jan 9, 2019
As TV continues to be an increasingly fragmented medium, entertainment brands are struggling to figure out the best way to reach Gen Z audiences. One company, however, seems to have cracked the code. Brat, the Gen Z-focused digital studio, and... Continue reading
Posted Jan 9, 2019 at Derek E. Baird
MediaSmarts has been developing digital and media literacy programs and resources for Canadian homes, schools and communities since 1996. Through their work, Media Smarts supports parents, educators and youth media professionals with information and tools so they can help children... Continue reading
Posted Jan 8, 2019 at Derek E. Baird
Here's my latest piece for Virtual Reality Pop magazine! From Disney Studios + Pixar VR entertainment experiences to Google Cardboard and Oculus VR in school, Gen Z's reality now comes in virtual and augmented. Given that all the big tech... Continue reading
Posted Oct 17, 2018 at Derek E. Baird
Today my book ‘The GenZ Frequency’, co-written with Gregg L. Witt, was officially published in the UK and the rest of the world by Kogan Page! The book will be published in the US on September 28th! ‪If I’ve learned... Continue reading
Posted Sep 5, 2018 at Derek E. Baird
Derek E. Baird added a favorite at
Sep 5, 2018
Derek E. Baird added a favorite at Jump David Jump
Aug 30, 2018
Results of new research conducted in August 2018 by The Harris Poll for Pearson Education. The report explores the education, learning and media consumption habits and preferences of Generation Z. One surprising finding in this report is that Gen Z... Continue reading
Posted Aug 30, 2018 at Derek E. Baird
The Regeneron Science Talent Search is the nation’s oldest and most prestigious science, technology, engineering, and mathematics competition for 12th-grade students in the country. The Science Talent Search has been identifying and celebrating the best and brightest young scientific minds... Continue reading
Posted Aug 21, 2018 at Derek E. Baird
Sounds like she's going to have fun getting to learn these new tools! Go, Mia!
Toggle Commented Aug 11, 2018 on Welcome Mia at Inside View
1 reply
Derek E. Baird added a favorite at Hewn and Hammered
Aug 11, 2018
Gen Z is the first generation that has had access to on-demand television content for a majority of their lives. Yet, questions still remain around how these digital natives actually consume content, as well as what their attitudes are towards... Continue reading
Posted Aug 11, 2018 at Derek E. Baird
Derek E. Baird added a favorite at Inside View
Aug 2, 2018
Many parents are under the impression that it's just Google or social networking companies that are tracking and collecting data on their kids. However, it's not just social and gaming apps who are collecting data on your kids. There are... Continue reading
Posted Aug 2, 2018 at Derek E. Baird
A recent study conducted by the U.S. Health and Human Services shows that youth aging out of foster care have very low levels of employment and earnings. As a result, many of these foster program youth will end up being... Continue reading
Posted Jul 20, 2018 at Derek E. Baird
Selfishly, I'm thankful you're doing the chemo. I know it's a sacrifice on your part, but there are so many people who love you and want you to be on this planet as long as possible. And I'm lucky to count myself in this large crowd of people. So keep Jumping David. Try everything and anything that will keep you with us. I love yah man. #Team55Zebra
Toggle Commented Jul 12, 2018 on *Partial* Independence Day at Jump David Jump
Derek E. Baird added a favorite at Information Policy
Jul 2, 2018
In addition to the anti-bullying comment filter announced yesterday, Instagram co-founders Kevin Systrom and Mike Krieger announced that they are hosting the first ever #KindnessProm to celebrate young leaders who are inspiring their peers by helping kindness, acceptance and support... Continue reading
Posted May 27, 2018 at Derek E. Baird
Derek E. Baird added a favorite at Seth's Blog
May 27, 2018
Yesterday, during the annual Facebook F8 Developer Conference, Instagram announced that they had launched new anti-bullying & comment filtering AI technology that will automatically filter out comments that “harass or upset people in our community. As the number one social... Continue reading
Posted May 2, 2018 at Derek E. Baird