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Derek E. Baird
San Francisco, CA
Derek E. Baird is a leading youth marketing and media expert who helps brands connect to kids and teens through culture, social content & community.
Recent Activity
Connecting with the 'Missing Middle': For Gen Z, Diversity Matters
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I'm pleased to share that I've written a new piece, Widen the Welcome: How Public Media Can Connect with the 'Missing Middle' for the Joan Ganz Cooney Center at Sesame Workshop. One of the primary lessons from the latest Cooney... Continue reading
Posted Jun 2, 2021 at Derek E. Baird
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Derek E. Baird added a favorite at Very Social Network
Jun 2, 2021
Dear Transgender Kids: I Have Your Back
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Dear LGBTQ+ Kids, In the past few weeks, several states have introduced bills singling out LGBT and gender-diverse children. As a result of these bills, children and adolescents may be excluded from participation in school sports, banned from obtaining books... Continue reading
Posted Apr 5, 2021 at Derek E. Baird
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Introducing Tiny Habits for Kids
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I've recently partnered with my colleague and friend, B.J. Fogg, author of the New York Times Bestseller, Tiny Habits, to build a community to help teach parents, teachers, and other trusted adults to use the Tiny Habits methods to improve... Continue reading
Posted Apr 2, 2021 at Derek E. Baird
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Derek E. Baird added a favorite at Very Social Network
Dec 16, 2020
Dear Evan Hansen, Teen Broadway fandoms, and Mental Health on Tumblr and Instagram
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Dear Evan Hansen (DEH) is a social media-centric musical that has been widely celebrated by a show-specific online fan community, known as ‘Fansens’, on Instagram and Tumblr, having won the Tony Award for Best Musical in 2017. The growth of... Continue reading
Posted Nov 17, 2020 at Derek E. Baird
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Humanizing User Experience Design Strategies with New Technologies: AR, VR, MR, and AI to Support Student Engagement and Retention in Higher Education
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Today, I'm pleased to announce the book chapter I co-authored with Mercedes Fisher, Ph.D. for "International Perspectives on the Role of Technology in Humanizing Higher Education" is now available on both the Emerald Publishing website and Amazon! Our chapter is... Continue reading
Posted Nov 9, 2020 at Derek E. Baird
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Derek E. Baird added a favorite at Very Social Network
Nov 9, 2020
The Gen Z Frequency Translated into Chinese Language Edition
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I'm so proud and excited to announce that my book, The Gen Z Frequency, has been translated into a Chinese language edition by Blue Lion Press and Zhejiang University Press. Just like the original version of the book, the Chinese... Continue reading
Posted Sep 22, 2020 at Derek E. Baird
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Case Study: How I Grew A GIPHY Channel from Scratch to 14 Million GIF Views
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Like most successful recording artists, the COVID-19 outbreak in March brought everything — live concerts, recording, and fan events — to a screaming halt. After the initial shock of lockdown, Chris Mann got busy creating coronavirus parody videos that unintentionally... Continue reading
Posted Sep 22, 2020 at Derek E. Baird
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Nickelodeon #KidsTogether Guide: Talking With Kids About Coronavirus
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Kristen Bell is hosting a Nickelodeon special with a “kid’s-eye view” of the coronavirus pandemic to address youngsters’ concerns and help families weather the crisis, the channel said Friday. Bell and her guests practiced social distancing, using video to connect... Continue reading
Posted Mar 30, 2020 at Derek E. Baird
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This is why kids TV is so weird – and so mesmerising
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What makes the world’s most successful children’s TV programmes so addictive – and so strange? Linda Geddes explores the research on kids’ TV, what it’s teaching us about childhood development, and how that can help make programmes for the better.... Continue reading
Posted Jan 4, 2020 at Derek E. Baird
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Derek E. Baird added a favorite at Jump David Jump
Nov 26, 2019
Derek E. Baird added a favorite at Inside View
Nov 26, 2019
Gen Z Culture Report: Mini Keanu, Finsta, Song for a Whale, Gen Z Social Impact [June 2019]
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Gen Z Speak: "Finsta" 📷 Teens have always had their own language and Gen Z is no different. Keeping up can be difficult. I'm here to help you out. A "Finsta" is a second (or third or sixth) "fake" Instagram... Continue reading
Posted Jun 18, 2019 at Derek E. Baird
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'The internet is all around us': How children come to understand the Internet
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While children are living more of their lives online, little is known about what they understand about the implications of their online participation. In this report, the Tiana Murray & Rachel Buchanan report on the Best Footprint Forward project conducted... Continue reading
Posted Jun 18, 2019 at Derek E. Baird
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Derek E. Baird added a favorite at Inside View
Jun 18, 2019
How The California Consumer Privacy Act (CCPA) Will Reshape Online Privacy for Kids’ Across America
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Here's my latest piece for Virtual Reality Pop! magazine, this time focused on the new privacy law, California Consumer Privacy Act (CCPA) and how it will impact both publishers and creators of digital experiences for kids, including virtual reality. The... Continue reading
Posted Jan 24, 2019 at Derek E. Baird
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Derek E. Baird added a favorite at Inside View
Jan 9, 2019
Derek E. Baird added a favorite at Ewan McIntosh | Design Thinking, Education & Learning
Jan 9, 2019
Trend Watch: How Brat Built An ‘Always On’ Gen Z Media Empire
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As TV continues to be an increasingly fragmented medium, entertainment brands are struggling to figure out the best way to reach Gen Z audiences. One company, however, seems to have cracked the code. Brat, the Gen Z-focused digital studio, and... Continue reading
Posted Jan 9, 2019 at Derek E. Baird
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Gen Z, Privacy & Photos on Social Media
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MediaSmarts has been developing digital and media literacy programs and resources for Canadian homes, schools and communities since 1996. Through their work, Media Smarts supports parents, educators and youth media professionals with information and tools so they can help children... Continue reading
Posted Jan 8, 2019 at Derek E. Baird
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VR Pop: Gen Z Tunes into Augmented Reality
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Here's my latest piece for Virtual Reality Pop magazine! From Disney Studios + Pixar VR entertainment experiences to Google Cardboard and Oculus VR in school, Gen Z's reality now comes in virtual and augmented. Given that all the big tech... Continue reading
Posted Oct 17, 2018 at Derek E. Baird
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The Gen Z Frequency: Book Release Day
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Today my book ‘The GenZ Frequency’, co-written with Gregg L. Witt, was officially published in the UK and the rest of the world by Kogan Page! The book will be published in the US on September 28th! ‪If I’ve learned... Continue reading
Posted Sep 5, 2018 at Derek E. Baird
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Derek E. Baird added a favorite at SteveMartin.com
Sep 5, 2018
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