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Derek Overbey
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Hi HeatherM, this is Derek Overbey, Sr. Social Media Manager at VerticalResponse. I apologize for the delay in getting back to you. Our Opt-in Form still works perfectly with the new Timeline update. A few things have changed since this post was published back in October of 2011. First, when you go to your VR account, the simple Opt-in Form is already waiting for you. If you follow the instructions above, you will click Lists at the top of the page, then pull down to Opt-in Forms. In the there you will see a link called My Web Signup Form. If you click it, this will provide the HTML code for the very simple Opt-in Form. You will also notice that you have a choice in what information you want to collect: Full, Email Only or Subscribe. Now you want to add this to your Facebook Page. Facebook has made it very simple by adding a Static HTML: iframe tabs app right in your Apps section. To get to it, go to your Page, in the Admin Panel at the top, click on the Edit Page button. You will click on Update Info in the drop-down menu. You will then click on Apps in the options on the left-hand side. Now you will click on the "Go to App" link under the Static HTML: iframe tabs. Click on the blue "Add Static HTML to A Page" button in the middle of the Page. From the drop-down menu, choose which page you want to add the Static HTML: iframe tabs to. Click on the blue "Add Static HTML to A Page" button that appears once you have chosen your Page. You should now be back on your Facebook Page. You will see your new app on the right-hand side under your Cover Photo. It will have a white star with a grey background. Click the star. Because you are the admin, you will see the admin version of the app. Now go back to your VerticalResponse site and copy the HTML code you have in your Opt-in Forms section (remember, you have three choices). In the Public Content box in the middle paste the code. Click the blue "save changes" button on the right-hand side. It should say all saved:). Now go back to your Facebook Page. Be sure to log out of Facebook because you can't see what the form will look like because you are an admin and will only see the admin back end if you are still logged in. You can click on the white star on the grey background and you will see your Opt-in Form. Now if you want to change the picture and wording of the app, go to your Page, in the Admin Panel at the top, click on the Edit Page button. Click on Update Info in the drop-down menu. You will then click on Apps in the options on the left-hand side. Click on "Edit Settings" under the Static HTML: iframe tabs app. A box will appear. You can call the tab what you want by inserting it into the Custom Tab Name box and clicking the Save button. If you want to change the image from the white star on the grey background, click on the Change link next to the Custom Tab Image. Click on the next Change link in the middle and another upload box will appear. Choose the file you would like to upload. NOTE: the image is a 110 pixels wide by 75 pixels high. I know this was long but hope it helps. We will be doing a video post to take you through this process very soon. Derek
Ines and Jay, thanks for the feedback. I guess it's good to know I'm not alone in my observations of Twitter. I wonder if this is why people that join today are finding it harder and harder to see the value in Twitter from an engagement stance. It might be just the sheer number of users or the fact (as my data might suggest) Twitter has changed from an engagement platform to a broadcast vehicle.
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Jan 25, 2012