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Fascinating (although I agree that the name leaves something to be desired). I would love to see a longitudinal study that tracks the longevity and success of "lethally generous" corporations as compared to competitors, something along the lines of Jim Collins' Built to Last. Are you up for it, Beth? Could be a seminal work if you're willing to spend the next 10 to 20 years on it.
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May 2, 2010