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This is all nice and cool, however for many, many years DDB and its ilk have been "chasing the newest trend, the newest technological leap and the newest buzzwords without making any real difference."
So is this Mr. Kassaei & Co. saying "look at our recent success at being genuinely creative," or is this his version of the Don Draper Anti-Smoking ad?
Commented Jun 5, 2015 on Stick to your knitting – David Ogilvy. at AdScam/The Horror!
Stick to your knitting – David Ogilvy.
Over at “CampaignLive,” there’s a splendid article by Amir Kassaei, DDB Worldwide, Chief Creative, titled “The revolution will not be digitized.” Well worth a read. Loved this bit… Real innovation in our industry doesn’t come from data, algorithms or technology. It comes from one simple, importa...
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Jul 21, 2011
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