Social Networking - perhaps you've heard of it before, but are not quite sure what it means. Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities,... Continue reading

Social Network analysis has now moved from being a suggestive metaphor to an analytic approach to a paradigm, with its own theoretical statements, methods, social network software and researchers. Analysts reason from whole to part; from structure to relation to individual; from behavior to attitude. They typically either study whole... Continue reading

Marketing through Social Networks When marketers want to reach users of social networks such as Dlinked,Facebook, MySpace, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that viral may be the way to go in these connected worlds.... Continue reading

Social Networking Use Up 82% Seems mobile use of social networks isn't the only aspect of social web use that is up. A recent post on ReadWriteWeb shows that conventional web use of social sites is up some 82% year over year. Also up is the amount of time spent... Continue reading