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I agree as well. Whenever I hear about something I do not know about, I immediately go to the internet. Advertising during Keeping up with the Kardashians is a great way to get that show out there because it has a similar feel to the shows. I never knew of the Kardashians before that show came out. I didn't care about keeping up with them at all because I had no idea who they were. I think that this show will probably be like that if it successful because they start out as nobody, but because of the internet and people's curiosity, they will be popular online.
Toggle Commented May 12, 2010 on Pretty Internet Wild! at BebCruz's blog
A scholarly article about online multichannel ways of buying that I read is located here. The article was found on JSTOR and is titled "Optimal cooperative advertising integration strategy for organizations adding a direct online channel." It was basically about how it is becoming crucial to have different ways of purchasing products. There are stores, catalogs, and online. The authors seem to think that the most important aspect to a company involving advertising is integrating different strategies to gain customers. All of the stores want to be reliable and have different options to purchase the products. I think that having... Continue reading
Posted May 12, 2010 at Lindsey's blog
A blog I found when i was searching the internet for blogs about internet advertising is about the future of online advertising. You can find it here. It is by Ken Lauher. I think it's really interesting when people talk about the future of online advertising. How can you really imagine what everything will turn out like in the future for advertising. I'm sure people 10 years ago didn't think that social media would be one of the top forms of advertising today. Here are the top 5 predictions based on the video he provided: Advertising alone will no longer... Continue reading
Posted May 4, 2010 at Lindsey's blog
From Mobcon, I read a blog post here, titled "Why customers will be more important then Traffic in a mobile world." This blog caught my eye because we have been talking about how there will be ads on our phones now, which I happen to believe is invasive, but what ads now -a-days aren't (thank you loud, obnoxious lady trying to sell me something I do not want while I spend 5 minutes trying to find the close button to get you off my screen...)? I never really understood why Traffic of a website was the most important aspect of... Continue reading
Posted Apr 27, 2010 at Lindsey's blog
I found a very interesting article in the New York Times located here that is titled "In a World of Ads, Teaching the Young How to Read Them." I was very happy when I read this ad because I don't think it's fair how some advertisers target children to manipulate them when they are not aware of the techniques that are used to draw them in. The article states: "The initiative is being sponsored by the Bureau of Consumer Protection of the Federal Trade Commission, which polices deceptive, fraudulent and unfair marketing and advertising practices. The bureau is enlisting Scholastic,... Continue reading
Posted Apr 27, 2010 at Lindsey's blog
From a scholarly article located here titled "Swinging back to the i-future; Focus must remain on ad potential." When I first started reading this article, the authors made it seem like internet advertising was DEAD. The author states: "Circumstantial evidence suggests advertising on the Web is dead." This is followed by a brief talk about the economy. Once the author started to go into detail about how the Internet has changed how people look at ads and how revolutionary it actually has been I started to realize that I don't remember how anyone went on without the internet. Today, it... Continue reading
Posted Apr 27, 2010 at Lindsey's blog
An article on the New York Times website about how Jennifer Hudson is the new spokesperson for Weight Watchers struck me because she has recently lost a lot of weight. Campaign The campaign, which is a part of Weight Watchers $90 million spent on advertising a year, has many components. Many of those being online. There are commercials that depict Jennifer and about how she is grateful for losing the weight and how weight watchers helped her. The article reads that Hudson has been the target for gossip sites because of how much weight she lost and how she did... Continue reading
Posted Apr 7, 2010 at Lindsey's blog
So I searched online for some blogs about advertising and I found one about the next gadget that Apple is launching. The website is here and I was drawn to this bog because of how ridiculous it sounded. Maybe I'm just not understanding it or what, but I think Apple is going a little too far, but who knows it could really be the next big thing. So this next big thing that they are talking about releasing April 7th, 4 days after the iPad will be released to the public, is called the iAd. They claim it is going... Continue reading
Posted Mar 30, 2010 at Lindsey's blog
Brief Overview A blog written by the user mobcon located here talks about how there are different models when buying online and at a store. The article states: The articles talks about how consumers browse through the racks of clothing stores for example and they may look elsewhere to buy the same item. Online, it is much easier to see it and but it right away. How to profit off of this model I think that it is a good idea for all companies to have a website with a similar catalog . When consumers are in a store they... Continue reading
Posted Mar 14, 2010 at Lindsey's blog
Facebook has been getting more and more stalkerish by every update. This article from the New York Times explains that facebook will be getting another update where people are going to be able to update their location. As in, if someone wants to know exactly where you are, they can. This is really creepy to me and I hope it does not become mandatory. Facebook as it is is trying to be more like twitter with the page revolving around status updates. Twitter to me is nothing but a program to help someone else stalk a certain person. Yeah it's... Continue reading
Posted Mar 10, 2010 at Lindsey's blog
Brief Overview I chose an article that i found on JSTOR that is based on online feedback mechanisms. It as a scholarly article that explained the research done to determine that online feedback on popular sites such as eBay, are crucial to the success of the sale. The article goes into depth about the thoroughly research done on eBay to come to the conclusion that the price of the item and how high it is actually sold for is based on the reputation of the buyer. This article also talks about other forms of feedback on industry websites about their... Continue reading
Posted Mar 3, 2010 at Lindsey's blog
I agree with you, I would definitely not have Tiger Woods be the face of Gillette anymore. At least for the moment anyways. I think that once it all blows over and Tiger Woods gets back into his career, however long that may be, he could win back fans and still be the face of Gillette. After Michael Phelps' pot smoking incident, the media thought it would be the end of him, but he is still in commercials today. What Tiger Woods did though will take way more time and it might not even be possible because some fans might not forgive him that easily. He put himself in a tough situation and he's going to have to do more than apologize to get out of it
Toggle Commented Feb 24, 2010 on Gillette, bye bye Tiger Woods? at BebCruz's blog
Overview of the Article Because of the recent Toyota recalls, Toyota Motor Company is looking to advertising to save them from their potential downfall. Finally, an article that looks at advertising as a good thing. From the New York Times article titled, "Toyota Uses Olympic Ads to Seek Redemption," Stuart Elliot talks about how Toyota is trying to save themselves through a "humorous campaign" to restore faith in the company. Toyota is showing these commercials during the 2010 Winter Olympics because the entire world has access to watching this. Future Problem? I drive a Toyota Corolla and even though the... Continue reading
Posted Feb 23, 2010 at Lindsey's blog
Looking through articles on JSTOR based on advertising and promotions, I found one article that looked interesting to me. The article is about "Alcohol Advertising and Youth: A Measured Approach" written by David H. Jernigan, Joshua Ostroff, and Craig Ross and can be read here. Brief Overview of the Article This article is about measuring the exposure of alcoholic advertisements targeted towards the underage. CAMY, which is the Center on Alcohol Marketing and Youth at Georgetown University, has conducted studies on a local and national market to gather information on this subject matter (314). The results were what they expected... Continue reading
Posted Feb 16, 2010 at Lindsey's blog
Looking through the health section in the New York Times, I came across an article titled "Commercials are the culprit in TV-Obesity Link" by Tara Parker-Pope. You can find this page at: Brief overview of the article This article is based on research done over a decade ago on whether sitting in front of the television is what is making children overweight, or is it the commercials they are bombarded with. The study was done at the University of California. There were 2,000 children who were observed. Because of the advertisements, reseachers are led to believe that this is... Continue reading
Posted Feb 9, 2010 at Lindsey's blog
Upon reading "The Long Tail" by Chris Anderson, I found that all the research that was done to come to these conclusions was all correct. When you think about it, everything he says makes complete sense. Anderson writes about two books. One, titled "Touching the Void," which was written in 1988, and the other titled "Into Thin Air" which was written a decade later. The "Long Tail Effect" is the impact that Into Thin Air made to Touching The Void. Thanks to, when a person adds something to their shopping cart, the website gives suggestions and recommendations as to... Continue reading
Posted Feb 2, 2010 at Lindsey's blog
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