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Dr.Mani
Internet Infopreneur and Social Entrepreneur Who Helps Save A Child's Heart
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Could it have been more a mis-match in style or expectations?
Maybe typical clients of the 'expert' wanted 'how to' info, while you wanted 'big picture' guidance. Some 'experts' are good at one, not at the other. For instance, some specialists/technical experts lag behind in thought-leadership - but can implement and execute sensationally well.
Horses for courses, y'know :-)
Nice post.
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Dr.Mani
When the Expert is Just Plain Wrong
We're all taught to trust the experts, whether they are a doctor, lawyer or Indian chief (I had to do that:)). Seriously, we all look to the experts for sage and sound advice. In business and our personal lives, we trust them to help us see more deeply into whatever situation we're facing. W...
Don't forget a phone call, a coffee-room chat or dinner table conversation!
Just as effective - or devastating.
And that's where I (mildly) disagree with your mention of "especially those with a powerful platform". Today, EVERYONE has a "powerful platform". You may only realize HOW powerful after it's too late!
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Dr.Mani
The Original Social Media Object
Last weekend I drove from Lubbock TX to my hometown Clovis. (Lubbock has the nearest airport.) Passing through Sudan TX on Highway 84, I noticed the above scene, so I had to stop and shoot a pic of it for you on the way back. Who knows how long this sign/scene has been there. Who knows how ...
Last December, I blogged about how I planned to integrate Twitter into everything else I was doing online in the social networking space.
http://MoneyPowerWisdom.com/integrating-twitter-into-everything-else/
The synergy of combining Twitter with blogging, Squidoo, Facebook and others is explosive.
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Dr.Mani
Is there a trend back to blogging? How will it impact Twitter?
[Robert Scoble returns to blogging. Photo by Shel] Robert Scoble has declared that he is going to start blogging more these days, after having spent most of his posting time at Friendfeed and Twitter. I have often followed Robert's lead on social media and in collaboratin...
Hey Jon, nice post. Found it through Seth's blog too. And am interested because I'm right at the start of building my tribe as an author - see this:
http://thinkwriteandretire.ning.com
I see how a publisher-author synergy would exist in this process, especially as very few authors know (or care to know) about the marketing and tribe-building elements (the exceptions are the super-stars, though!)
But like Brandon, I too don't see how publishers would be able to hold authors 'captive' just by virtue of helping them build a tribe. Tribes generally evolve around issues and leaders, no?
Or are you saying the publisher would build 'genre specific' tribes - ones to which they could introduce the authors they represent... where 'ownership' of the tribe would be primarily the publisher's - and authors will be their 'guests', for as long as they stick with the publisher?
The 'toll gate owner' analogy often used in marketing applies just as well to the author-publisher relationship too. Him that owns access to the crowd is the boss! (Or her!)
I too was intrigued by what Seth mentioned about you as "building a practice of helping authors and book publishers use private social networks to build tribes online" - and look forward to more details about this, when you have time :)
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Dr.Mani
Author: Think, Write & Retire
http://ThinkWriteRetire.com/blog.htm
How to save the publishing industry
Traditionally, what a book publisher brings to the table is two sets of relationships. 1. Relationships with the people who buy books...the middle men (not the readers). 2. Relationships with the people who review books...the editor of the Times book review section. There's a problem with thi...
Graphic violence and horror are two things that will almost always make me drop a book - and never pick it up again. But that's more my taste than any sense of censoring out 'objectionable' content, just that I don't like or enjoy reading that kind of stuff!
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Dr.Mani
Think, Write & Retire
www.ThinkWriteRetire.com
Welcome Guest Blogger - Beth Groundwater!
Stretching the Boundaries of a Cozy Mystery Sex. Violence. Profanity. Agatha Christie might be rolling in her grave (or secretly chuckling) as the modern world shoulders its way into the cozy mystery genre. Cozy mysteries are also referred to as traditional mysteries. The Malice Domesti...
Fantastic idea! Interviews with characters in one's fiction novel... cool. You presented this interview in a VERY captivating style, too. Well done, Beth :-)
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Dr.Mani
http://ThinkWriteRetire.com/blog.htm
Interview with Beth Groundwater's Claire Hanover
Ann Parker here, Monday's child for the Lady Killers, heading back from Malice. While I try to deal with jetlag and catch up with a mountain of work, I'm turning the virtual podium over to mystery author Beth Groundwater and her character, Claire Hanover. Beth Groundwater’s first mystery novel, ...
Nice tips, Beth. Thanks for sharing those. I found your post here through the 'Blog Tour' program - which is probably the ULTIMATE tip to 'cheap tours'... do it from home via the Web :)
Looking forward to more useful tips along the course of your blog tour.
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Dr.Mani
Planning a Book Tour on the Cheap
This week, I've invited author Beth Groundwater to share her experiences about planning her book tour: Contrary to popular belief, the vast majority of fiction authors receive no funds from their publisher for conducting book tours. Any traveling most authors do is on our own nickel. Eventuall...
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