This is David Simoes-Brown's Typepad Profile.
Join Typepad and start following David Simoes-Brown's activity
David Simoes-Brown
Recent Activity
Interesting discussion which goes to heart of what NESTA is about, which is having an effect. To have an effect on corporates Connect's thinking for the past 3 years has been:
1. Open Innovation is a good idea for everyone in an ecosystem. It's more productive, distributed and inclusive.
2. Corporates are often risk averse therefore adopting open innovation has been slower than it need be. The UK is in danger of getting left behind.
3. So to help rapid adoption of Open Innovation we're working with corporates, SMEs and distributed networks to discover how it works best. We think this will be better than either preaching at large firms or than a more academic approach.
Brendan, corporates may well be capable of doing this themselves. But are they willing?
Open for Business Conference
Many thanks to everybody who responded to a previous post asking 'Who are the best open innovation speakers globally?'. We have taken on board your feedback and I'm pleased to announce that on the 8th of April, NESTA is hosting the Open for Business conference in London that will explore new ...
Great post. Maybe the key is to go through each type of offer as an innovation programme progresses?
1. Vague offer. 'Who wants to be in my community? We can talk about the specifics later.'
2. Open offer. 'Now, can any of you help thinking through opportunities in my burning platform? It's about telehealth'.
3. Closed offer - 'I need some technology that sends texts when ill people fall over. Anyone got one of those?
Given that the most succesful OI projects revolve around a community of sorts, maybe this could be a useful template?
Everything's an Offer
I'm currently reading the excellent book Everything's an Offer by Rob Poynton, which explains how improvisational theatre can help enterprises can engage with and respond to the complexities and uncertainties of leading organisations into an era when creativity and change are of paramount import...
Hi Ben, your vision of a more equitable supply chain is one I for one sign up to! A lot of OI is about building up trusting and mutually dependent relationships. Sometimes IP is important to this, especially in protecting the smaller party though.
So what exactly is open innovation?
We were at an EIRMA conference last week at Manchester Business School called 'Open Innovation - How does it work in practice?' Present were Unilever, Nestle, EDF, L'Oreal, Solvay and many university tech tranfer people. This confirms the pull of the open method, despite such basic practical que...
Hi Michael, I agree that the BAA example is a good example of a more open approach but I was trying to make the point that open innovation is more than 'just' collaboration, it's a deeper innovation partnership, what's more between those with unequal amounts of power. Open Innovation is indeed a shiny new thought but I do think it is substantively different because collaboration in innovation often becomes about who owns what rights to an invention.
So what exactly is open innovation?
We were at an EIRMA conference last week at Manchester Business School called 'Open Innovation - How does it work in practice?' Present were Unilever, Nestle, EDF, L'Oreal, Solvay and many university tech tranfer people. This confirms the pull of the open method, despite such basic practical que...
Roland you're spot on here. What would the UK innovation system be like if it were demand led (what innovations do we need) rather than supply led (what innovations can we think of)? What if some of the subsidies keeping small firms alive were channelled into more effective innovation networks? What if those already running such networks were as good at brokering relationships as managing money? There will always be an argument for supporting innovative small firms, whether it be through grant or venture capital. But there is a more compelling argument for clients not cash.
Corporate integration, not disintegration
I usually steer well clear of political themes on this blog however I feel the need to write about, what I regard as the narrow minded economic policies that exist - from both left and right - towards big business, especially with regards to innovation. Too often economic policies approach big b...
thanks Adil, call me a hopeless optimist if you like but I think there are significant business reasons for innovating together. Open Innovation holds out the promise of 'Brighter Faster Cheaper' new products and services from the corporate perspective and it is this which I think may get around the usual blockers.
The future of innovation is ... together
Excellent new collaborative book about the Future of Innovation where hundred of authors give their views. Here's the link. The plan is for this to grow into a kind of innowikki so why not submit your own thoughts? To save you hunting high and low, here are mine! The future of innovatio...
completely agree with this thesis and many current corporate open innovators spend all of their time in search mode. The issue for them is bandwidth. There's a limit to how many coffees with prospects they can take! One other area for enhanced detective skills is inside the company before you've even started the search for new ideas. Exactly what innovations does the firm need, when and why? I have a feeling that too many searches are rather aimless - searching for inspiration rather than specific solutions. In this way open innovation can be more strategic as opposed to a way of enhancing serendipity.
Becoming Innovation Detectives
I firmly believe that the solutions to many (if not all) of our innovation problems are already out there somewhere; it's just that we need to get much better at finding them. We all know that too much 'reinvention of the wheel' happens within all organisations. But in an ever more connected wo...
Hi Brendan, thanks for your comment, which as an ex ad-planner (consumer representative)I have some sympathy for. The study we're doing is more from the corporate strategy perspective, that is how they are changing their budgets and priorities. Some of them of course will be fine-tuning these to changed consumer priorities and this is beginning to be reflected in the research results - one pertinent headline for now: "There is significantly more innovation focussed on responding to identified customer needs". The sample of over 400 companies covers so many markets I can't say what these needs are specifically, but it's clear that many corporates agree with you.
Innovating with less
I remember the last recession, when clients of my ad agency Grey were slashing marcomms budgets left right and centre. I recall thinking at the time that this was a rather indiscriminate carnage and this thought has reemerged. NESTA and H-I Network are working on a piece of research called The...
Interesting debate, which I don't think we can separate from the effects of the economic downturn. NESTA and HI Newtork are doing some research into the response of corporate innovators at the moment and initial findings are that whilst there is significantly more innovation aimed at entering adjacent markets (radical)
the biggest increase in innovation is in incremental improvements! This is beginning to confirm our hypothesis about the changing shape of innovation (see http://blogs.nesta.org.uk/connect/2009/03/innovating-with-less.html)which means that both the 'sexy' end of innovation (radical) and its more humdrum cousin the increment are both currently in vogue. It is the middle, mainstream innovation projects that are being squeezed.
I agree with Jonathan that the tendency for 'innovation' to be shorthand for big, eye-catching change is to be challenged and that many useful innovations, whether they be humble consumer work-arounds or the advent of mountain biking, tend to be stepwise.
So what are we ACTUALLY going to do?
I have noticed that as soon as you use the word ‘innovation’ in a conversation, most people immediately assume that you’re talking from the realm of the epic and world changing or the spectacular and breath-taking. Whilst disruptive innovation is important, I think it sits at just one end of a w...
Subscribe to David Simoes-Brown’s Recent Activity