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Eab0909
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I go to Starbucks every morning - the green banner and Starbucks font are instantly recognizable to me. I look for that signage in unfamiliar parts of the city of Chicago when I'm looking for a coffee - on the corners where I'd expect a Starbucks to be. I didn't even know there was a siren in the middle of the logo (I seriously doubt I could have identified it if it were in any color other than Starbucks green). I agree with an evolution toward simplicity, but why not keep the green circle banner (even drop the word coffee, if you want), and ditch the siren? Put a coffee sleeve on that cup and you're not even going to see her. As I tweeted yesterday, the potential loss of brand equity is concerning. I guess we'll see...
Eab0909 is now following The Typepad Team
Mar 11, 2011