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David, Excellent post. You cover very well one of the most forgotten, but also most important aspects of becoming social: the company people. I wish more people were to understand that technology is no more than one of the three legs of the stool (the other two being technology and process) and focus on all three. Just like a stool cannot stand with two legs only, a business cannot become social with only two (or even one of them as most people try to make technology the solution). This is a truly remarkable post, and one that complements very well my series on the process side -- and as you pointed out, Altimeter did cover some of the technology side with the work they did on the 18 use cases for SCRM. I think we are moving in the right direction, we are not quite in agreement of what we need to do, but we are definitely getting the right heading. Thanks for this wonderful work...
Allen, Very interesting post -- and I am going to have to agree with you mostly. I agree that communities must be two ways to be useful (two characteristics of communities, which you noted, common purpose and need to either share power knowledge -- share being the key word), and i also agree that there are three users in all communities --- but how does your division differ from the traditional 90-9-1 (passive, lurkers, super-users)? It seems that you are describing them in different terms, and with different purposes (a key distinction that makes it very interesting). Will need to re-read and understand better the implications of what you are proposing --- but I like the approach and the idea. thanks for the post!
Great post, There is an them that is present in all of these "predictions" but that you have not touched on deeply: the management of the underlying data. Yes, you can get a terabyte for $150, but what do you do with one TB of data that is useful (storing it is not useful). how do you analyze it / manipulate it / and use it near-real-time so that it helps with its intended purpose? how do you quickly validate the worth of the data -- even before you analyze it -- by looking a origin / rating / reputation and other similar areas? I think that 1/3 to half way through the decade we will notice that data management is the key missing element in everything we are doing and seeing -- and focus on that. then again, this may be too early even for you :) HLM: I agree that the metadata is also of importance. And I did mean that the data should be processed in as near real time as possible, so your comments are right on.
Toggle Commented Jan 3, 2010 on Thoughts for a new decade at WayTooEarly
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Jan 2, 2010