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I agree that EVERY business has a story to tell, and that being small, fast and flexible enough to respond to local, topical events (e.g. a heatwave) are BIG advantages for small companies. But, certainly in the UK, these tough economic times mean local newspapers are more keen than ever before to sell advertising - so you may find it tough to get 'free advertising' in as editorial. Maybe push your customer testimonials through your own website and social media and find a more newsy angle for the local press.
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Aug 21, 2012