Tweet Whether you’re a business owner or an ad exec or an ad sales person, you need to hear this little story! This story is about trade shows but it applies to any advertising or communications project. If you’ve never been to a trade show, sooner or later someone hands... Continue reading

Tweet Ok, I'll rephrase that question.....How often should you change your ad campaigns? On the one hand it's always important for all your marketing pieces to have a consistent look, of course. But on the other hand, it’s important that a piece that’s sent out yearly or periodically (such as... Continue reading

Tweet Unless you were living under a rock last year, you got a kick watching Kate from “Jon & Kate plus Eight” trying to dance on Dances with the Stars…and if you missed that, let me tell you that Young Frankenstein dancing to “Putting on the Ritz” cut a better... Continue reading

Tweet In my last post I promised to help you figure out how and when to change your brand. But before I do that I think I should take a minute to define branding for you….. After a million years in advertising I’ve pretty much heard it all….but recently when... Continue reading

Tweet Nothing's hotter than Digital Media and Social Web Marketing, no one would argue that point. But does the incredible growth of digital media spell the demise of print advertising? There is no doubt there's a credibility gap between print & digital media for one reason: consumers know that almost... Continue reading