This is Emily Yellin's Typepad Profile.
Join Typepad and start following Emily Yellin's activity
Join Now!
Already a member? Sign In
Emily Yellin
Recent Activity
There are dog war books. But if Layla Yellin and Mick Cody teamed up I smell a blockbuster. I will call my agent now.
Toggle Commented Jul 6, 2012 on A star spangled star at RepMan
But we can all agree that Lena Horne is a huge hero on so many fronts. So right on, Steve.
Toggle Commented Jul 6, 2012 on A star spangled star at RepMan
When I wrote this book about WWII women in 2004, I never imagined it would result in a discussion of burgoo, Jessica Simpson and Toby Keith, and wrestlers in 2012. But then, I never imagined Twitter or Facebook back then either. Ha. I have a note from Katharine Hepburn to a male friend at the time, that I couldn't include in the book for rights reasons, in which she says that men have it better than women in this war (WWII) because they can go fight and women can't. Women weren't allowed to be a part of the active part of the war. So unpaid, unheralded volunteers were most of what was available to them back then. But I think Sam's point is good that it was a very different war. Not many women, stars or not, are itching for the fights since WWII. Neither are many men. So while I agree that the stars of today are not as active in the war effort, I think that is a symptom of the general attitude toward war changing, more than it is a cause of it. Also, men were drafted in WWII, as in Viet Nam. And so the engagement in those wars at home, both in support and against, was higher. Still, it would be interesting to have a time machine and get to see John Stewart and Stephen Colbert televise their shows from the European or Pacific fronts during WWII.
Toggle Commented Jul 6, 2012 on A star spangled star at RepMan
You said it Steve. But I would make another point, or two, about the problem I see with focus groups in particular. They are always designed from the company's point of view in a controlled environment. They are like zoos, compared to the open wilderness of the field work we do for our Audience Experience projects. Watching and listening and asking about how people interact with companies and their products and services in real time and in real places yields results and insights you cannot get from a focus group no matter how well you replicate the natural habitat. We don't just become the audience, or walk in their shoes. We listen and watch and ask questions of real people interacting with the company, as they do it. We get at things that just asking questions from the company's point of view can never get at. Because as I know as a reporter, people's first answers usually are not the whole truth about how they feel or what happened. You have to spend more time and win trust before people tell you, or show you, what they really think and feel. So while focus groups have their place for some insight. They can give people in companies a false sense that they know all there is to know about what their key audiences want, need, think, feel and care about.
Toggle Commented Jun 13, 2012 on Stop! You're both wrong. at RepMan
Emily Yellin is now following The Typepad Team
Aug 16, 2011