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If done right, freemium can bring down many of the current "call for a demo" or "fill in a form and we'll see if you're worthy of a trial" walls. Replacing manual sales for each customer with a marketing-driven automated freemium approach should also bring down prices of many SaaS products, making it also more affordable for smaller customers. But the issue of where to draw the free/paid line is tough for both startups like us as well as more established companies.
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Feb 17, 2010