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Great post Joel! I couldn't agree more that having innovative technology tools is a MUST for franchisors, not to mention a huge differentiator for sales/development folks to showcase to prospective franchisees. I think there are a lot of ways that franchisors can leverage and embrace technologies in a way that's unique to their franchise (the V2K example was fantastic). With Empowerkit (, we've really focused on giving franchisees an extremely simple to use tool to customize and manage their own websites, without breaking the franchise brand. Having a great corporate site is key, as you mentioned, but many franchisees are also looking for their own website to market their business better online, have a content hub and conversion point for the content they're dispersing via social media, have a professional, unique and authentic face for their franchise on the web, etc. The other technology tools I think franchisors should offer are (a) an intranet system for communications within the franchise, between franchisor staff and franchisees, and (b) a solid social media management and analytics tool (products like Hootsuite, Tweetdeck, Seesmic, etc. are good for now, but I'm still waiting for a product that's really catered for the franchise model). Thanks again for the great post! Chris Anderson
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Apr 27, 2010