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EmpowerKit
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Great post Joel! I couldn't agree more that having innovative technology tools is a MUST for franchisors, not to mention a huge differentiator for sales/development folks to showcase to prospective franchisees. I think there are a lot of ways that franchisors can leverage and embrace technologies in a way that's unique to their franchise (the V2K example was fantastic). With Empowerkit (http://empowerkit.com), we've really focused on giving franchisees an extremely simple to use tool to customize and manage their own websites, without breaking the franchise brand. Having a great corporate site is key, as you mentioned, but many franchisees are also looking for their own website to market their business better online, have a content hub and conversion point for the content they're dispersing via social media, have a professional, unique and authentic face for their franchise on the web, etc. The other technology tools I think franchisors should offer are (a) an intranet system for communications within the franchise, between franchisor staff and franchisees, and (b) a solid social media management and analytics tool (products like Hootsuite, Tweetdeck, Seesmic, etc. are good for now, but I'm still waiting for a product that's really catered for the franchise model). Thanks again for the great post! Chris Anderson
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Apr 27, 2010