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Enrique Allen
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Trying to repost the code from my comment. ------ Wow Beth, thank you! This is an amazing example of promoting social good and sharing insights :) In regards to your question about conversion rate, one technique would be to track clicks to the Causes landing page/# of impressions on your blog post landing page of interest (of course this is imperfect). To be more precise, you would filter this conversion rate by # of absolute unique visitors but the realistic question is how? Assuming your using Google Analytics, I would recommend setting up a goal where the conversion event is clicking on the Causes link embedded in your blog post. In general to avoid the issue of not having metrics from certain sites you link to, I'd recommend tracking key outbound links. For example, to log every click on a particular link to www.example.com as a pageview for "/outgoing/example_com" you would add the following attribute to the link's tag: It is a good idea to log all of your outbound links into a logical directory structure as shown in the example. This way, you will be able to easily identify what pages visitors clicked on to leave your site... Also, I tried to comment directly on YouTube but just wanted to clarify my hypotheses about motivation around 1:00 in the clip which served as the basis for my tweet "triggers." My friends/followers may experience pleasure (immediate gratification) for helping me AND more importantly the Cambodian students! The same applies for hope (expectation) of developing a better relationship with me and impacting the lives of Cambodian students over time. For more information on this model check out: http://behaviormodel.org ~Enrique
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Nov 24, 2009