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Eric Cook
Internet consultant helping businesses better understand and leverage the power of the 'net.
Recent Activity
Date: September 23, 2020 It's been a great long run for the show, and for the most part I have been able to conduct recurring weekly webinars every Wednesday at 1 p.m. Granted, it's been difficult at times during travel and holding down work responsibilities, but I've always tried to make it a priority to join you live and to share thoughts and ideas of what's on my mind. But for the first time in the history of the show, I'm going to take an extended break and won't be conducting weekly webinars until further notice. That doesn't mean that... Continue reading
Posted Sep 23, 2020 at Free Webinar Wednesdays
Date: Wednesday, August 19, 2020 @ 1 pm Eastern On today's webinar I spend our time together talking about the various webinar services that I’ve used over the past several months, as well as exploring some of the newer virtual events and online community platforms are starting to gain in popularity. I don't think it's any secret that the days of a traditional conference have been put on hold, as events either are cancelled, postponed, or converted to digital events. As organizers of events look for ways to continue to engage their audience and bring people together, I have a... Continue reading
Posted Aug 19, 2020 at Free Webinar Wednesdays
Date: Wednesday, August 12, 2020 @ 1 pm Eastern This week on the show I spent some time revisiting recordings from the past several weeks that had been lamenting on my computer, but not uploaded to the Free Webinar Wednesdays website. During the updating process, I got an opportunity to go back through the shows and it was fun to relive what I had talked about over the last month. I encourage you to scroll down and check out some of the shows if you weren't able to join me live. You will learn some things about LinkedIn polls, creative... Continue reading
Posted Aug 12, 2020 at Free Webinar Wednesdays
Date: Wednesday, August 5, 2020 @ 1 pm Eastern They’ve been gone for a few years, but recently LinkedIn brought back their Polling feature to give users a way to solicit thoughts from their connections. I recently conducted a poll that not only resulted in a couple thousand views, but over a hundred votes and several second, and even third tier individuals engaging on the post. One thing the success of this poll showed me was the importance of crafting posts with an engagement goal in mind. Granted, the focus of my poll was to solicit which webinar platform people... Continue reading
Posted Aug 9, 2020 at Free Webinar Wednesdays
Date: Wednesday, July 29, 2020 @ 1 pm Eastern This week I join you from the RV, yup, the one mentioned in last week’s show, from central Pennsylvania while camping at one of my favorite mountain bike destinations. While I didn’t have anyone with me at the campsite this week, I did manage to get a special guest to join me for the webinar, our director of marketing - Elle Humphries. In addition to coming up with all the great ideas for our new TikTok channel (and all of our other social accounts), she’s quite skilled in graphics creation. Using... Continue reading
Posted Aug 9, 2020 at Free Webinar Wednesdays
Date: Wednesday, July 22, 2020 @ 1 pm Eastern This week on the show I’m sharing a couple of examples of how I’ve personally experienced the power of both Facebook Groups and YouTube to discover something new. While these may not seem like “rocket science” I’m hoping they serve as a reminder for you the next time you need help or have a problem to solve. Facebook Groups - Winnebago View Owners We’ve been the proud owners of a 2014 24J since buying it at a campaign show in Florida several years ago. The thought of taking an RV on... Continue reading
Posted Aug 9, 2020 at Free Webinar Wednesdays
Date: Wednesday, July 15, 2020 @ 1 pm Eastern Today’s show ended up being shorter than our normal hour-long show, but wanted to share a few updates that I thought my Free webinar Wednesdays audience would be interested in. First off, Microsoft recently made their new edge browser available for Mac users like myself. As a long-time user of Google Chrome and a subscriber to GSuite for Business for all of our business tools, making the move to a Microsoft browser on my Mac computer using Google products made me a little anxious (especially given how terrible IE is). However,... Continue reading
Posted Jul 15, 2020 at Free Webinar Wednesdays
Date: Wednesday, July 8, 2020 @ 1 pm Eastern It’s not a secret that if you have a particular niche-expertise/focus that you serve very well, it can quickly differentiate you from your competition. However, many businesses succumb to the lure trying to be all things to all people, and as a result never fully realize the benefits of serving a particular vertical market. On this week's show I share personal experience of how our WSI digital agency made a decision at the beginning of the year to focus almost exclusively on the community banking market. While we’ve done project work... Continue reading
Posted Jul 15, 2020 at Free Webinar Wednesdays
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Date: Wednesday, July 1 2020 @ 1 pm Eastern As many continue to live the “stay at home” lifestyle, consumers are accessing more and more information online. The reality of online fraud and cybersecurity, however, is more prevalent than ever before. Individuals who previously had never spent much time online are now logging in and ordering groceries, doing their banking, conducting video chats, etc. The bad guys who are out to steal your information, and your money, know this all too well. The past several months has created an easy pool of potential victims that may not be aware of... Continue reading
Posted Jul 1, 2020 at Free Webinar Wednesdays
Date: Wednesday, June 24, 2020 No Show This Week Sorry all, but duty calls and I'm going to be facilitating a Bank Marketing Forum this week and won't be able to run the show. See you all in July! Eric Continue reading
Posted Jun 22, 2020 at Free Webinar Wednesdays
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Date: Wednesday, June 17, 2020 @ 1 pm Eastern With so many sensitive and potentially controversial issues now part of our daily lives, having easily accessible and broadly distributed platforms on social media can certainly complicate matters when it comes to expressing your personal opinions that may not be to the liking of others. While the concept of freedom of speech is one that protects most of what we say, it's important to at least give consideration to how your words and opinions could be perceived by your customers, and even your employer, in today's online environment. On this week’s... Continue reading
Posted Jun 17, 2020 at Free Webinar Wednesdays
Date: Wednesday, June 10, 2020 @ 1 pm Eastern While the focus of this week's show was spent introducing you to a new initiative that I've launched called The LinkedBanker, I kicked off the show acknowledging and thank all of the prior guests from the Digital Minds book chapter series. I'm pretty proud of my WSI colleagues and the great work they've done in producing the third edition of digital minds and it was a real pleasure speaking with everyone to get their insights on how digital marketing strategies continue to shift and change the lives of businesses who embrace... Continue reading
Posted Jun 17, 2020 at Free Webinar Wednesdays
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Date: Wednesday, May 27, 2020 @ 1 pm Eastern This week’s show is the conclusion of a series of shows dedicated to sharing detailed information on the various chapters that appear in WSI’s 3rd edition of the best-selling book, Digital Minds. You can get your copy now on Amazon today!. As the saying goes… if it MATTERS, you must MEASURE it. Well, in the world of digital marketing the good news is you can measure practically everything and anything you want. But the challenge for most business owners and marketers is determining WHAT you should be measuring and then knowing... Continue reading
Posted May 26, 2020 at Free Webinar Wednesdays
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Date: Wednesday, May 20, 2020 @ 1 pm Eastern This week’s show is a continuation in a series of shows dedicated to sharing detailed information on the various chapters that appear in WSI’s 3rd edition of the best-selling book, Digital Minds. No matter what your business – Manufacturing, Construction, Retail Sales (Storefront or E-commerce), Service, etc. – the ultimate goal is to reach a relationship with a customer. We are all familiar with that arrangement and we focus vast amounts of resources marketing for that purpose. But do we really want to attract these customers for a one off sale... Continue reading
Posted May 18, 2020 at Free Webinar Wednesdays
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Date: Wednesday, May 13, 2020 @ 1 pm Eastern This week’s show is a continuation in a series of shows dedicated to sharing detailed information on the various chapters that appear in WSI’s 3rd edition of the best-selling book, Digital Minds. It’s no secret that today’s customers are much different than they used to be… especially now thanks to the culture-changing impact of COVID-19, social distancing, and shelter-at-home orders. Now, more than ever, customers are having to rely on the online world as a proxy for the “real thing,” and even when we do get to go out, having to... Continue reading
Posted May 6, 2020 at Free Webinar Wednesdays
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Date: Wednesday, April 29, 2020 @ 1 pm Eastern This week’s show is a continuation in a series of shows dedicated to sharing detailed information on the various chapters that appear in WSI’s 3rd edition of the best-selling book, Digital Minds. As we find ourselves in one of the most challenging times of our careers, communication with our clients has never been as critical as it is now. Reaching out to customers and prospective customers with appropriate, targeting messaging leads to higher ROI. With the latest advancements in technology, there’s no need to rely on paper notes or excel spreadsheets... Continue reading
Posted Apr 27, 2020 at Free Webinar Wednesdays
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Date: Wednesday, April 23, 2020 This week’s show is a continuation in a series of shows dedicated to sharing detailed information on the various chapters that appear in WSI’s 3rd edition of the best-selling book, Digital Minds. Driving perfectly good traffic to a mediocre website is NOT a marketing strategy. Consumers now have the attention span of a goldfish, so a performance-based website must be designed around your customers' experience with your company, not just about your company. Your website is useless without visitors, but it’s less than useless if those visitors don’t convert to customers. Even a small uptick... Continue reading
Posted Apr 15, 2020 at Free Webinar Wednesdays
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Date: Wednesday, April 15, 2020 This week’s show is a continuation in a series of shows dedicated to sharing detailed information on the various chapters that appear in WSI’s 3rd edition of the best-selling book, Digital Minds. The days of “pushing your content” in front of consumers is coming to an end, as the tactics of interruption and distraction are no longer working. The concept of “inbound” marketing, developing content and providing information that pulls people towards you, is a much more effective long-term strategy to attract customers and grow your business. But when it comes to building out a... Continue reading
Posted Apr 15, 2020 at Free Webinar Wednesdays
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Date: Wednesday, April 8, 2020 This week’s show is a continuation in a series of shows dedicated to sharing detailed information on the various chapters that appear in WSI’s 3rd edition of the best-selling book, Digital Minds. To reach your desired audience online, you need to have a digital strategy in place. Calling it a “Digital Strategy” and not a “Digital Marketing Strategy” is correct because you should approach the process at the highest level. The digital world should be part of the business strategy, not a subset of the marketing strategy. It should be an essential component of the... Continue reading
Posted Apr 6, 2020 at Free Webinar Wednesdays
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Date: Wednesday, April 1, 2020 This week’s show is a continuation in a series of shows dedicated to sharing detailed information on the various chapters that appear in WSI’s 3rd edition of the best-selling book, Digital Minds In the recently released 3rd edition of the book Digital Minds, I had the pleasure of authoring the chapter on “conversational marketing,” a relatively new way to build relationships online and help enhance conversions and connections. During this week’s webinar, I walk attendees through the concept and how technologies such as AI (artificial intelligence), personas, automation, and chatbots are changing the way both... Continue reading
Posted Apr 5, 2020 at Free Webinar Wednesdays
Date: March 25, 2020 This week on the show I share some insights on the evolving situation related to COVID and its impact on our business, and their customers. LinkedIn recently released the ability for Events to be associated with company pages, instead of individuals. And while you're still not able to create a virtual event and are required to enter a physical address, my gut tells me this capability is coming in the near future. They've also released 16 LinkedIn Learning training sessions that are available for free to help individuals better cope with the new normal of working... Continue reading
Posted Mar 25, 2020 at Free Webinar Wednesdays
Date: Wednesday, March 18, 2020 This week on the show we take a break from the typical digital marketing and online content to talk about some of the actions taken by our community bank customers and friends in the industry to help keep their customers informed and supporting their local small businesses. Even before the Coronavirus arrived, community banks have played a vital role in the lives of the communities they serve, but with the challenges we are facing today, things like giving away gift cards from local businesses and ordering takeout to feed their employees go a long way.... Continue reading
Posted Mar 18, 2020 at Free Webinar Wednesdays
Date: Wednesday, March 11, 2020 Well, my third year of Social Media Marketing World, aka #SMMW20, is in the can and I’ve successfully returned from San Diego with a brain full of ideas and things to add to my already longer-than-it-should-be to-do list. But that’s the best part (and curse) of an event like this - soooo many good ideas and things to learn. You’ll see from the recap of the show I first share insights by Michael Stelzner, the founder of Social Media Examiner, and some of the key nuggets he shared during his opening keynote. Let's just say... Continue reading
Posted Mar 16, 2020 at Free Webinar Wednesdays
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Date: Wednesday, February 19, 2020 @ 1 pm Eastern This week on the show, I share a few tips (based on things I'm seeing on the profiles of people I connect with) on how to improve the professionalism of your LinkedIn profile. Set Your Personal URL: This is super easy to do... if you know where to look. But with about 80% of my connections it's still the default URL that LinkedIn assigned when you signed up for the platform. With less than five clicks of your mouse, you can get this changed to something that YOU pick (not what... Continue reading
Posted Feb 19, 2020 at Free Webinar Wednesdays
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Date: Wednesday, February 12, 2020 @ 1 pm Eastern Jack of all trades, master of none (or some). Does that sound familiar? In today’s fast-paced, multi-tasking world you may be wondering if specializing your focus is a good thing - or if it’s even possible with so many things that seem to be important to today’s business owner. Do you suffer from FOMO (the fear of missing out) and thinking that you may be missing something if you’re not trying to be all things to all people? I started thinking about the pros and cons of specializing after reading a... Continue reading
Posted Feb 5, 2020 at Free Webinar Wednesdays