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Eric Martinez
Los Angeles
Recent Activity
“Get back, get back, defend the throw!!!” I was shouting much louder than I normally allow myself as a youth soccer coach. I may actually have sounded like a “win or go home” type of coach in my urgent tone.... Continue reading
Posted Dec 16, 2014 at Double Fisted
Front flip to roll to double axel to triple toe spin move, etc etc. Gymnasts, at their best, are in a zen-like flow. Never do they appear to think: “hmm..what should I do now?” Even if they stumble or fall,... Continue reading
Posted Jan 31, 2014 at Double Fisted
Do you ever talk yourself out of a deal? I do, more often than I realized or like to admit. Should I take a class, buy new gym shoes to replace the sole-less ones I'm currently sporting, put creamer in... Continue reading
Posted Oct 4, 2013 at Double Fisted
Sigh...another unsettled day. It started with a bang but ended with a thud. A quick glance at my days todo list reads: design home page, email Sara regarding the upcoming event, brain storm new project ideas, get client web host... Continue reading
Posted Nov 28, 2012 at Double Fisted
World domination, get healthy and clean the garage all sound like good ideas to work on. Whenever I clear my head or work with an organization to get everything out of the mind and out on the table, there tends... Continue reading
Posted Oct 31, 2012 at Double Fisted
I’m sitting at my desk, bewildered, as I wonder: What was that idea I was so excited about earlier? I pranced in here with a purpose but somewhere between the coffee press and my desk, my mind raced about the... Continue reading
Posted Oct 24, 2012 at Double Fisted
Fajita chicken, grilled red bell peppers, guacamole and black beans with a splash Cholula. I entered every item I ingested for dinner into my “Tap and Track” iPhone app. It was for a research assignment for a user experience course.... Continue reading
Posted Oct 17, 2012 at Double Fisted
You know they’re in there. They want to come out. All those clever ideas, witty lines and Steve Job-esque innovations that seem to come to mind at the least opportune moments. Like during the morning freeway crawl, a visit to... Continue reading
Posted Oct 10, 2012 at Double Fisted
"Be prepared to reinvent yourself. Be prepared to go out on a limb occasionally. And be prepared to do things that you feel strongly about." -Hillman Curtis It never fails. Whenever you start to move towards something exciting, thats when... Continue reading
Posted Oct 5, 2012 at Double Fisted
I’m tip toeing through the house using my phone as a flashlight. The creaking floor boards sound like atomic bombs during the wee hours of the morning. Then, my bare foot steps on a transformer action figure that was left... Continue reading
Posted Oct 3, 2012 at Double Fisted
So this week was all about giving yourself permission to do things differently. With only a day between last Wednesday post and today to get results, I crammed and came out unscathed. Every few months, I make a grand list... Continue reading
Posted Sep 28, 2012 at Double Fisted
During a recent assignment I gave my advanced design students, I instructed them to take a tired and dull existing brand identity and help move it into a new marketplace. In a nutshell, they were to be innovative and bold... Continue reading
Posted Sep 26, 2012 at Double Fisted
8 hours, they tell me, used to be enough to get the job done. Today, in our hyper-connected lives, the minutes, hours, days and years go by fast—fiber optic, Usain Bolt fast. The ease in which one can lose themselves... Continue reading
Posted Sep 25, 2012 at Double Fisted
“Is that all you do, sit at your desk and look at your computer all day? Gee, why don’t you go out and do something interesting and come back and tell me about it.” Like whoa grandma! She’s never been... Continue reading
Posted Sep 25, 2012 at Double Fisted
Eric Martinez is now following Maya K.
Sep 25, 2012
I wont pretend to be an authority on script fonts as I generally point my cursor in other typographic directions. They're just not my type of type. That's changed. No longer bound by the baggae of bad experiences with scripts,... Continue reading
Posted Jun 15, 2012 at Double Fisted
This reminds me of Bjork's "Somebody, Maybe" video. It's funny how we've been overloaded with a whole new set of sound triggers in the past few years. It's even funnier how I seem to feel like this guy more often... Continue reading
Posted Apr 18, 2012 at Double Fisted
Last week, I found myself with a small window of time while projects were either completed or being reviewed with the client. I had a request for a video promo from a colleague from a local non-profit foundation I volunteer... Continue reading
Posted Nov 17, 2011 at Double Fisted
The results of allowing myself to just doodle for fun a little everyday. My own custom deck of cards. If you like, take one for free! For the first 15 readers that respond, I'll send you my deck of "Deal-breaker" cards for FREE. (Hint: the majority of people don't read this far so if you are reading this, your odds are pretty spectacular) Continue reading
Posted Sep 27, 2011 at Double Fisted
Pigskin, pumpkin spice and pugtoberfest all shout out: "fall is here." Yes, summer is long gone, but it sure has left it's mark. Sunblock, water diapers and squirt guns are still part of my home decor. Sookie and Bill may... Continue reading
Posted Sep 26, 2011 at Double Fisted
So simple, so powerful. via swiss-miss Continue reading
Posted Sep 2, 2011 at Double Fisted