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Instead of "SORRY" which implies that the store is at fault. I like your idea, Lynn, on "Salmon Sold Out." In a visual/IA context; Use the "Salmon" label that is used regularly. This is what shoppers look for 2nd anyway (first being the bright-color salmon itself). Append to the label a contrasting "Sold Out" label. Use a warm color to contrast the cool, icy display. This implies to the customer: This is a product that sells well. "You" JUST missed out. Don't worry though, this is only temporary - come back (to the store) in a day or two. It turns a negative into two positives and motivation to come back sooner than usual.
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May 20, 2011