This is Eugene Loj's Typepad Profile.
Join Typepad and start following Eugene Loj's activity
Join Now!
Already a member? Sign In
Eugene Loj
Event Promotion and Event Profit Expert
Interests: adventure, flying upside down, web usability, reading, soccer, and dancing
Recent Activity
Image
If you haven't already, please start here: How to Generate Leads & Sell Advance Tickets with Your Event Web Site - Part I Getting Them to Opt-in Lead generation on your event web site should take the form of a well-thought-out opt-in box. Put your opt-in box on the home page, above the fold. Your opt-in box needs to give visitors a convincing reason to give you their personal information.... Continue reading
Image
There is a big difference between an event web site and an event web site that lives up to its potential. A dedicated event web site is one of the best lead-generation tools in your event marketing arsenal. Heck, in many cases it’s better than any social media platform. Frank Kern, a top Internet marketing guru, summed up online lead generation like this: “Absolutely nothing can replace the significance, importance,... Continue reading
Image
If you haven't already and to get the most from this post, please be sure to start with reading these two post: What Nobody Will Ever Tell You About Promoting Your Event The 3% or LESS Rule of Event Promotion To truly leverage The 3% or LESS Rule, you must couple targeting with tracking. That means that every single advertising, PR, or marketing piece for your event can be tracked... Continue reading
Image
The 3% or LESS Rule Here’s the continuation of What Nobody Will Ever Tell You About Promoting Your Event . . . Ready for a mental event promotion challenge? Accepting that only 3% or LESS of your local population is predisposed to attend your event is a good thing. How so? If you and your event team focus on those most interested, you will significantly boost the effectiveness of all... Continue reading
Image
What if there is a way to increase the effectiveness of ALL your event promotion and marketing overnight? That means record advance revenue and attendance, while saving huge amounts of time and money. You're probably thinking, "This sounds like one of those bad late-night infomercials!" Bear with me because you're about to discover a powerful marketing strategy used by some of the most successful businesses in the world. Most event... Continue reading
Image
At an annual event convention, I attend every year, there is at least one dedicated education session on social media. The social media sessions are one of the most attended sessions at the convention. One year at one of the social media marketing sessions, a woman by the name of Kerry Ward the single best social media marketing tip anyone could adopt: “If you do anything with social media make... Continue reading
Image
Here’s the thing about social media: It is a double-edged sword. The best part about social media is that it is free. The worst part about social media is that it is free. You can post as much content as you want to your Facebook page at no charge. The challenge is that most people and businesses on Facebook are also posting free content. All this free content results in mountains of content for Facebook to distribute to users. So how does Facebook deal with all that content? Continue reading
Image
Here’s a very common question regarding promoting one’s event and social media … "Which social media platform should I focus on: Snapchat, Instagram, Facebook, Twitter?" The previous question is made even more complicated by new platforms constantly launching. Allow me to make a strong and straightforward recommendation. Want to know what the single greatest social media platform is for your event? Facebook! Yes, even in spite of Facebook's recent criticism and issues regarding Cambridge Analytica. Continue reading
Image
After reading the title, you are probably thinking to yourself, “how the heck is focusing on social media likes and followers a bad thing?” Two arbitrary scoring methods people love to brag about on social media are likes and followers. How often have you heard or thought to yourself: “Did you see how many likes that post received?” or “Wow, their Facebook page has an astronomical number of followers, I... Continue reading
Image
Please consider the following question: When you go on Facebook, Twitter, Instagram, or your social media platform of choice do you do so with the idea that you are going to be productive? Most likely not! People do not go on social media to think. They go on social media to be entertained and engaged. People want to see what their family and friends are doing, watch funny animal videos,... Continue reading
Image
Social media, regardless of whether that’s Facebook, Twitter, Instagram or Snapchat, is not a marketing strategy. It’s a tool in your marketing toolbox. Furthermore, posting a bunch of content on Facebook, Instagram, or Twitter won’t compel people to attend your event. Do these ideas sound radical? Even going against the grain? They are, and they do. Continue reading
Image
Every aspect of your event promotion needs to start with a comprehensive understanding of your target market. Make sure you truly understand your customer or potential attendee before committing to any marketing or advertising campaign. In the case of events, your target market is represented by your ideal event attendee. I cannot stress this enough. Target market research that’s laser-focused is a big deal. Continue reading
Image
Here’s an all-too-common phrase: “We have to get tickets on sale as quickly as possible so that people can buy early!” This “logic” gets applied constantly to event marketing campaigns. There is one major flaw in this thinking: it’s completely wrong! Continue reading
Image
Allow me to be direct ... Most event organizers/event marketers are clueless on how to run an effective email marketing campaign. What starts as well intentioned communication, turns into a SPAM fest (per their own list subscribers). SPAM is the main reason so many people are hesitant to give you their first name and email. Unfortunately, these factors make it very difficult for the well intentioned event organizer. There is hope! Continue reading
This is might be the most common question people ask, "how do I stop worrying about people showing up to my event?" The short answer ... you need to sell out your event. You're probably thinking, "yeah right! If it was only THAT easy to sell out my event!" Worrying about attendance is one of those things that will stress out the most seasoned of event organizer. It leads to... Continue reading
Recently, I was interviewed by my friends Roman Jakubowycz and Eugene Shatsman of National Strategic. Their company consults with small businesses on integrating successful strategies of Fortune 500 companies. During the interview we talked about the role of the Internet (as a tool) and some simple marketing strategies any business can start using today. As Roman put it (sarcastically) … today we’re going to talk about the Internet, “that Utopian... Continue reading
Image
The above billboard can be found on 490 East (headed toward Downtown) in Rochester, New York. The billboard location hasn't changed in years. Probably because it works so well. It's also a great example of a super-effective billboard. Continue reading
Image
As you probably know, redesigning your event website can be quite a daunting task. The redesign process isn't helped by all the technological "bells and whistles." What was once just an HTML document with graphics ... Has become a mismash of different programing languages, databases, online videos, search engine optimization, email marketing, and the list goes on! Ultimately, it gets harder and harder to make good web development decisions. There... Continue reading
Image
The image above is from a Lumber Liquidators marketing post card that arrived today. What does it have to do with marketing your event? Not much at first glance. But,once you start to dig beyond the words ... there is deep marketing psychology at work. What most people consider junk mail, can be a gold mine of marketing ideas. You can reverse engineer the post card above for your event... Continue reading
Image
Yesterday, I ventured out to the St. Patrick's Day Parade in warm and sunny Rochester, New York. It was a pretty big deal ... Traditionally warm & sunny and Rochester, New York in mid-March, almost NEVER go together. We'll take it where we can get it! During the parade there were floats/displays from various local businesses and a few upcoming events. As the parade went on, people everywhere had their... Continue reading
by Eugene Loj It’s Friday, so I’m going to keep things light or at least funny. Here goes … The video above is a great example of an edgy publicity stunt that generates MASSIVE publicity. (P.T. Barnum would be gushing with admiration!) The “Dictator” is played by edgy, often controversial, comedian Sacha Baron Cohen. Cohen is well known for his over-the-top movie characters such as Borat, Bruno, Ali G, and... Continue reading
Image
by Eugene Loj The notion of selling additional tickets to your event is hard to resist. Wanting to sell more tickets is great, but many event organizers struggle just to sell enough tickets. What follows are ideas for maximizing your ticket sales (including the strategy of selling fewer tickets to make more money). Each point is supported by additional article links expanding on the subject area. You might be just... Continue reading
Image
by Eugene Loj Today, it's difficult not to find a good reason to sell event tickets online. While most event organizers tend to focus on the convenience factors, there is one significant advantage of online ticket sales. Hint … it has nothing to do with advance ticket sales or fraud prevention (but those are both very good reasons to sell tickets online). Any guesses? Your Customer’s Data What's the most... Continue reading
Image
by Eugene Loj One of the most common questions event organizers ask is, "where should I advertise my event?" Instead of getting into a long protracted article about event advertising, I am going to focus on the simplest, yet most powerful, advice I could give you. The information below might seem overly obvious, yet it gets ignored all the time. In the process, thousands (sometimes hundreds of thousands) of dollars... Continue reading
Image
by Eugene Loj The Magazine Cover Example ... An Example of Persuasive Design (SMART Graphic Design!) Image Sources: Women’s Health and Men’s Health In the previous post, “Horrid Event Marketing Mistake: Confusing Art with Results,” I dove into the differences between graphic design and persuasive design. Originally, I was introduced to the idea of persuasive marketing by Eben Pagan. During a live training event, Eben used magazine covers, to illustrate... Continue reading