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Michael Fasciano

New York City

An observer and practitioner of social innovation in the digital world.

Interests: design, new media, journalism, creativity, web analytics, entrepreneurship, social innovation, social media, documentary film

Recent Activity

#NewFronts Digital Talent Q&A with FullScreen

I recently sat down with FullScreen to discuss digital native talent during NewFronts week. Continue reading

Posted May 7, 2013 at Digital Discourse

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Panel: Content Marketing in the Age of Native

I was fortunate enough to be invited to speak at the Outbrain Content Conversations meetup series around Content in the age of Native. I've been meaning to share out some of my notes. Continue reading

Posted Apr 24, 2013 at Digital Discourse

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Digitas' "Hearts in Action" Donates to Team Heart

I'm proud to say that my presentation, included below in SlideShare was able to net $2,000 for donation to Team Heart. Continue reading

Posted Nov 12, 2012 at Digital Discourse

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BlipTV: Building Audiences Takes Time

Building audiences takes time, multiple seasons in fact. For the modern producers of web tv content, audience development is the name of the game. Continue reading

Posted Sep 11, 2012 at Digital Discourse

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Digital Strategy Through the Lens of Behavior

My colleague Taylor Davidson (@tdavidson) recently wrote a very thought provoking post around the idea that "context first" is a useful way to view and make sense of the innovation occurring in digital and mobile media. I agree with this notion and built upon it... Continue reading

Posted Apr 25, 2012 at Digital Discourse

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BMW Spreads DESIR3 with Co-Creation Branding

BMW has launched a video contest with a home page takeover. I worked on the digital strategy behind this effort and have to say it’s really exciting to see your recommendations become a reality. Continue reading

Posted Feb 21, 2012 at Digital Discourse

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Content for Non Profits

I’ve just returned from a trip out to Rwanda with the medical non-profit organization, Team Heart. Their mission is to address and prevent Rheumatic Heart Disease in Rwanda and East Africa, which is a significant problem to the tune of... Continue reading

Posted Feb 17, 2012 at Digital Discourse

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#FIRSTANDFOREVER at Frontrunner Gallery

Doc Maarten’s recently showcased their social media prowess by hosting the #FIRSTANDFOREVER event at Frontrunner Gallery in TriBeCa, NY. Among all the great accouterments and creative uses of the Frontrunner space, the Instagrams printed to canvas felt particularly innovative. Continue reading

Posted Feb 17, 2012 at Digital Discourse

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Details Matter - Spade & Partners say "Think Small"

Details matter. They can be a real pain but when you get them right it makes all the difference. Continue reading

Posted Nov 24, 2011 at Digital Discourse

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CrossLink: Cause Marketing for Social Brands

Cause Marketing has established itself in the mainstream of marketing. Not only are lots of brands doing it, but lots of customers are seeking it. The research confirms what we've all observed Continue reading

Posted Sep 29, 2011 at Digital Discourse

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Team Heart Mission Overview

Team Heart is a non profit medical organization that aims to address rheumatic heart disease in Rwanda. The approach is two fold. Continue reading

Posted Sep 29, 2011 at Digital Discourse

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CrossLink: Crowdsourced Fundraising Nets $3K for Documentary

CrossLink’s second session, ‘Crowdsourced Fundraising’ covered the emerging opportunity on sites such as Kickstarter, ProFounder, CrowdRise, and JustGiving Continue reading

Posted Sep 28, 2011 at Digital Discourse

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CrossLink: Mobile Photography Installation & Meetup

#MobileGallery explores the rapidly emerging behavior of connected mobile photography and the associated creative opportunities for artists, marketers, and everyday people. Continue reading

Posted Sep 28, 2011 at Digital Discourse

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Media Innovation Payoffs & Risks: Volvo

The Volvo banner featured in this post caught my eye because it actually uses a QR code in digital paid media to drive to a mobile app so that users can play a branded game. Continue reading

Posted Mar 23, 2011 at Digital Discourse

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Making QR the Hero: JetBlue

JetBlue made a QR code the central focus of their subway poster. Wow! Talk about straying from the brand’s look-book. Kudos to the creatives for making technology aesthetically pleasing! Continue reading

Posted Mar 10, 2011 at Digital Discourse

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Utility Drives Mobile Strategy

More and more, phones are operating as multi-purpose digital tools, driven by utility. To plan for utility, begin by considering needs, immediacy, and context. Continue reading

Posted Feb 1, 2011 at Digital Discourse

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The State of Social Travel

I’ve identified five trends in travel social media that were big in 2010 and will be important to track in 2011. At the core of all these trends, social media is less of a broadcast “push channel” and more about loyalty, reputation and advocacy Continue reading

Posted Jan 27, 2011 at Digital Discourse

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The State of Social Travel

I’ve identified five trends in travel social media that were big in 2010 and will be important to track in 2011. Continue reading

Posted Jan 27, 2011 at work

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Relationship Building in Digital Communications

“You can’t have radio silence all year long and then flowers and chocolates on Valentine’s Day.” Continue reading

Posted Oct 25, 2010 at Digital Discourse

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Layered Experience

Layers bring dimension to brands and experiences. Broadcasting can appear flat and one-dimensional in a medium that is designed for exploration. Continue reading

Posted Oct 21, 2010 at Digital Discourse

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Michael Fasciano is now following Account Deleted

Oct 20, 2010

Setting Expectations for Digital Media

One of the major themes I've observed has been that digital marketers are not setting effective expectations with clients. Continue reading

Posted Oct 19, 2010 at Digital Discourse

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An Interview with John Wolf about Cause Marketing

John Wolf, Senior Director of Public Relations at Marriott International discusses in an interview some of the strategic thinking behind the TownePlace Suites 'Make-a-Bed' Program. Continue reading

Posted Oct 14, 2010 at Digital Discourse

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Cause Marketing: TownePlace Suites on Facebook

TownePlace Suite's Make-A-Bed program is a cause marketing promotion that aims to reward consumer engagement with donations to the American Red Cross Disaster Relief. Continue reading

Posted Oct 13, 2010 at Digital Discourse

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Cause Marketing: TownePlace Suites on Facebook

TownePlace Suite's Make-A-Bed program is a cause marketing promotion that aims to reward consumer engagement with donations to the American Red Cross Disaster Relief. Continue reading

Posted Oct 13, 2010 at work

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