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Katie Fine
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It's finally coming to an end. Emily and I present on Tuesday morning and may have another meeting after that, but for the most part, it's almost over. I am proud of how far we've come and all the work we've put in; even prouder of our final product for P&G and Design Thinking/Social Innovation firms everywhere. I am also proud of all the effort that has been put in by our entire class... having my peers go through this process alongside of us was helpful and encouraging. I wish good luck to those who have not yet given their... Continue reading
Posted Apr 13, 2014 at CAPSTONE!
We’re so close I can taste it! We don’t have a powerpoint or a final paper, but we’re almost there! Emily and I brought our final process overview to Rachel last week and our final example brand for P&G. She loved everything but urged us to create 3D prototypes of our tools in the framework. This will definitely be a challenge for the both of us; a challenge we’ve faced all semester. We don’t necessarily think visually, and prototyping doesn’t always come naturally. We’re struggling with how to simplify our mind mapping tools in a 3D prototype and are currently... Continue reading
Posted Apr 3, 2014 at CAPSTONE!
Over break, Emily and I took some time to digest our meeting with Dave at P&G and re-work our entire framework into simple, necessary parts. We’re still working on doing this, and making a lot of headway. This is such a relief. The framework is starting to take shape, make a lot of sense, and is starting to become very intuitive. We are confident that it will be useful for companies seeking to socially innovate. Rachel is even looking into getting it published for an acknowledged social innovation initiative. We will spend the next week finalizing our tools, working with... Continue reading
Posted Mar 27, 2014 at CAPSTONE!
Every time we feel like we've turned a corner in our work, we're back to questioning the process. Rachel has told us that this is all part of it, and I know it is, but like I mentioned last week - it's exhausting! Rachel is beginning to feel like more of a coach, rather than a client, which is pretty helpful and awesome but also puts us in a much different place than most of our peers in Capstone. We have meetings and presentations scheduled next week with some stakeholders involved in the project - these people seem much more... Continue reading
Posted Mar 8, 2014 at CAPSTONE!
Our capstone project is quickly turning into a series of questions, followed by answers, followed by more questions – with no end in sight. It’s exhausting. This week Emily and I met to work on our project with a plan to get a lot of stuff done. We had come out of our meeting last week with our heads on straight and a newfound focus. However, when we began to sit down and do more work, we just started to have more questions again. We are now questioning our entire model, right when I thought we were turning a corner.... Continue reading
Posted Feb 27, 2014 at CAPSTONE!
An interesting turnaround happened for us this week. Going into our meeting with Rachel, Emily and I were brimming with ideas and insights to share with her. We had a productive and thought-provoking session, which helped clear up some questions we had coming in. We guided Rachel through the UDP process and how we applied it to our Human Trafficking issue. We also shared with her where we thought P&G could break. She had many questions for us and thought the work we did was eye-opening. At the end of our meeting, she told us that this week, she was... Continue reading
Posted Feb 20, 2014 at CAPSTONE!
This week has been slow-moving compared to last. Emily and I have reached a point in our project where we are unsure of how to begin our next phase of the project. We should probably take our advice from the first couple of weeks and just “start somewhere”. I’m not too worried about this lag, as it is all part of the process and we’re still finalizing our work. The meeting we had with Rachel this week was prototypical of the divergent/convergent process of Design Thinking. Within each week, and really each meeting, our team explores a lot of ideas,... Continue reading
Posted Feb 13, 2014 at CAPSTONE!
Progress this week has been tough due to nasty weather conditions and other complications. We were unable to have our weekly meeting with Rachel, but Emily and I were still able to get a lot of work done. We worked on visualizing this week; we wrote all of our ideas on post-it notes and stuck them all over Emily’s living room. Some of it was really helpful – the Design Thinking process basically requires that we do it this way. I’m still on the fence about it, I don’t think I’m a particularly visual thinker. Some of our visualizations I... Continue reading
Posted Feb 9, 2014 at CAPSTONE!
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This week, things really started to come together for Emily and I. Rachel could tell that we were excited and told us that that made her excited as well. It relieves me to see her happy with our progress and the direction we're going in motivates me. We've begun to start outlining our process and started with some qualitative interviews to hopefully get us going in the right direction. That helped immensely. On Wednesday we sat down with 2 women from Cincinnati Union Bethel (they run Off the Streets and Anna Louise Inn) to talk about Human Trafficking and their... Continue reading
Posted Feb 2, 2014 at CAPSTONE!
After our meeting with Rachel this week, we came away once again a little more confused about our final deliverable. However, something I’ve learned is that time to sit down and debrief with Emily after these meetings is really crucial (with coffee, of course). We left our meeting at P&G and sat down to scratch our heads a bit; we left with action steps, a plan for the rest of the week, and clear heads. This Wednesday, along with our standing meeting, we had a tour of the P&G offices and archives. I had been to the archives before, and... Continue reading
Posted Jan 26, 2014 at CAPSTONE!
In my last post, I was struggling with getting a firm hold on the project and it was pretty unclear what Emily and I were going to be doing. We sat down before our next standing meeting with Rachel and decided exactly what we thought we needed to go over. After leaving Wednesday’s meeting, we weren’t sure if we got answers to what we were looking for – but that’s okay. What came out of last week’s meeting was much more clarity, direction, and focus. Looking back on our preparation, I wish we would have sent a more detailed agenda... Continue reading
Posted Jan 19, 2014 at CAPSTONE!
After Emily and I received our Capstone assignment, we were both really excited about the project. Professor Boyd didn’t give us much insight as to what to expect from our client, except that we’d be working with a former MS-Marketing student at P&G and it might be a little non-traditional. We both felt really grateful for the opportunity to work with such a renowned Cincinnati firm, especially since we’re both interested in pursuing a career in brand strategy. Since we did not have our initial class, we went into our scheduled meeting a little uneasy. We didn’t know anything about... Continue reading
Posted Jan 12, 2014 at CAPSTONE!
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Jan 7, 2014