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San Francisco, CA
Scale your Marketing. Get Agile. Do More with Less
Interests: Competitive Strategy, Digital Marketing, Market Analysis, Marketing Content Development, Product Strategy, Product Marketing, Go-To-Market, Sales Enablement
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Great find Cheryl. I guess the same rules of in-person behavior apply online. People expect you to be professional in person and extend that online.
Wonder if business people who employ a professional tone are able to inspire people.. Charismatic people are not always professional. They're in fact a little zany.
Raj
Commented Apr 19, 2011 on Establish the Right Tone for B2B Advertising at High-Tech Communicator
Establish the Right Tone for B2B Advertising
I’ve always felt that a factual, journalistic tone is most effective for B2B marketing materials, and that buyers want a straightforward description of the benefits of purchasing a particular solution. Technology buyers are very smart and very skeptical of anything that smacks of hype. I recentl...
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