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Elaine Fogel is now following Carol Cone
Jun 27, 2011
Great ideas, Anna. They work for nonprofit volunteers and donors, too!
Commented Jul 8, 2010 on Does your brand create celebrity customers? at The Engaging Brand
Does your brand create celebrity customers?
Over the last decade there has been a huge growth in reality television - feeding this idea of a shortcut to fame. I believe that brands can tap into this concept Think ideastorm. Can you offer the chance for people to show their great ideas and be recognised by others for them. Answering a twe...
Fantastic! As a nonprofit marketer, I think this just jumps out loudly. The challenge is that many in the sector are more conservative. Now that I've moved from Toronto to the U.S., I'd bet that this works better in Canada than south of the 49th. Just a hunch. :)
Commented Apr 30, 2010 on The League of Kickass and F*^k Cancer - 7 Questions with Founder Yael Cohen at Buzz Canuck
The League of Kickass and F*^k Cancer - 7 Questions with Founder Yael Cohen
We're excited about our 23rd and most collaborative LOKBP event yet, happening in Vancouver this week. One of the big reasons why is the theme "Socializing for Social Good". We are teaming up with fresh upstart and refreshingly candid "F+ck Cancer" to collaborate on their future business need...
Gavin, I love #4: "Simplicity beats complexity: Your customers want to do business with you. Don’t make it difficult for them. Design your offerings around the experience that your customers can share with others. Make sure that your communications are clear."
It's such a simple notion, yet so many organizations write their copy in puzzles and acronyms.
Commented Feb 3, 2010 on Rethinking Branding through Radical Innovation at Servant of Chaos
Rethinking Branding through Radical Innovation
You know what it’s like – the brief hits your desk and you know it’s going to hurt you. The client wants impact. Results. Creativity to burn. It needs to be original, classy and out of left field – but you also need to bring this baby in on budget. And quickly. This is a competitive pitch and t...
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Feb 3, 2010
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