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I can't disagree, Scott. I earned my very first money when I sold a computer program, written in BASIC, while still in high school, where math and physics were my best subjects. Although I took a business degree in university, I took calculus as my first year elective. (And it was my best mark!) This interest in, and foundational understanding of, technology has served me well through a career as a journalist and, for the past 15 years, as a guy who brings technology to market. I would also endorse Rlunka's comment that turn about on this is fair play. Developers really need to gain a better understanding of marketing issues like user personas and requirements and give consideration to how customers are actually going to use what they are building.
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Dec 16, 2011