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Diego, Excellent post! This section caught my attention: "in my experience, many marketers worry more about communicating with each other internally than they do with real people in the marketplace. They spend more time reading reports created by others than they do learning from the market directly. " I could not agree with you more.
Toggle Commented Dec 29, 2011 on Innovation principles by Markkula at metacool
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Dec 28, 2011