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Frank_Strong
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Couldn't agree more, David. And in PR it's so easy because amazingly the competition is scarce. Sprinkle in some PPC and social ads and it's like lighter fluid.
Inbound Job Search
I’ve been fired three times, most recently in 2002. Each time, I did what nearly everyone does to get a new job: Outbound marketing. We’re told to “network” which basically means bugging your friends, your parents’ friends, your friends’ friends, ex-colleagues, basically anyone who will listen. ...
Pretty deep as other commentators have noted David. It got me to thinking -- isn't both time and money irrational? Both are inventions.
Time might be more tangible since our body rhythms naturally follow the cycle of light and dark -- but money is a complete invention. An efficient invention, but an invention nonetheless. At one time, we bartered tangible goods.
The irrational value of time
At airports, I’ve noticed an interesting phenomenon illustrating people's lack of rational behavior regarding money. Some airlines now offer passengers the ability to purchase a bypass of the main TSA security line. For example, the JetBlue Even More Speed option costs $10 or $15 per passenger a...
Well, we're listening and we look forward to the opportunity to serve you.
Frank Strong
Director of PR
@Vocus
Why We're Leaving Salesforce.com
I'm dumping Salesforce.com, InsideSales.com and Cision because I'm tired of sucky usability. Case in point, you'd think Salesforce of all companies would know how to do customer service. This is the email I got from Salesforce after requesting cancellation. Que? You're kidding me. How imper...
So Valeria...you're killing me...what was the book? What were your suggestions? And finally, what happened?
Fear as Fuel in Times of Uncertainty
I'd like to think I'm a brave person. To an observer, I look quite collected and confident. Do I have butterflies in my belly? Often. The size of Monarchs. Since a very tender age, every time I spoke in public, I thought my head was going to explode. Everyone surely would see how foolish my id...
It's more than just the company we keep Valeria, it's the entire Web. From the outset, everything has been geared to our interests feeding us links and content where our history demonstrates interest. Maybe, bit by bit, as the technological refinement of relevancy has improved, it chips away at diverse thought. If there's an argument for print publications, it was that they ostensibly offered a range of content, and with that came different viewpoints. Nice post - though provoking and I enjoyed the link to Ike's rant - fortunately or unfortunately...I agree.
Taking Back Social Streams
There's a disturbing trend online fueled by social networks. Places like Facebook for example, which make it easy to see the posts of a few people who think like you and agree with you. They give you the illusion that anyone who thinks differently is evil without giving you the benefit of new ...
Indeed, Dave, everyone wear's a PR hat. The flip side of that might also be that everyone wear's a sales hat too -- PR included. Great post.
Does PR Have a Future?
Two years ago, if you told me that I'd be working in the "public relations" industry—I would have looked at you as if you were insane. My impression of PR was that of an industry with a narrow focus and goals which included spinning stories so that the clients a firm worked with would appear b...
Great example, David of real time. That's awesome. I think that movie is one of the best (PR) examples of a celebrity re-inventing themselves.
Howard Stern really is King Of All Media
Yesterday, as HBO was re-playing his 1997 movie Private Parts, Howard Stern offered a real-time running commentary via his @HowardStern twitter feed. Amazing. It wasn't planned or announced. You had to have been there. He tweeted about 100 times with fun insider observations. I found out about...
Sorry, html didn't take, with the link this time: http://bit.ly/flaF34
Battling PR's Image Problem
It is a thankless and never ending job, battling PR's image problen, but one that I enjoy doing my small part in nonetheless. Although the name of my blog might lead people to believe that it is more about score settling, that's really not the case. I just want more people to appreciate the go...
Bob, thanks for taking the time to blog about this article. I've only seen a handful of reactions to this article, which is surprising.
Here's my own reaction, and I'll add a link to this post at the bottom with the others.
The Economist and PR: Stereotypes and Reflections
Battling PR's Image Problem
It is a thankless and never ending job, battling PR's image problen, but one that I enjoy doing my small part in nonetheless. Although the name of my blog might lead people to believe that it is more about score settling, that's really not the case. I just want more people to appreciate the go...
That's a little like saying evil is necessary, because without it there would be no good. It's an interesting perspective, but I wholly disagree with The Economist's take. And here are my thoughts:
The Economist and PR: Stereotypes and Reflections
http://bit.ly/flaF34
The Economist magazine misrepresents PR folks, and the magazine is right
Well, not right in substance, but right in the way that the magazine thinks. Long story short: The Economist magazine releases its mid-December issue, a special, expanded holiday issue containing lots of extra articles. One of these articles, here, ends up focusing on public relations, with the ...
Drew, The Economist's piece is a gross misrepresentation. That's the simple fact. I too grew up in the dot-com days - and it was a far cry from the coal mines. My own response here: http://bit.ly/flaF34
The future of PR, according to The Economist (it's not pretty)
"Ever since [the early 1900's] public-relations officers have been locked in an antagonistic, symbiotic relationship with journalists, with mutual contempt tempered by mutual dependency." - The Economist, December 2010 It's tough reading this article in the Economist. Try sifting through the co...
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