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Freddy Walker
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I have to agree with Judah. I'm a huge fan of this site and TechDirt and I would love to see a follow-up with examples of methodologies which ARE working, including a concrete example of an artist using low-cost methodologies to convert fans in social media. Mike, thanks for the info and I look forward to hearing more. FW
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I agree with Jeff completely here. A subscription model like the one he suggests would certainly provide the ease and flexibility to eliminate most of the negatives associated with file sharing. One thing which escapes me as I read this blog daily is the realization that it is the onus of the business owner- be it artist, producer or label- to devise and comprehend the revenue model which makes sense for them. All other industries face the daily challenges of how technology and other advancements in marketing methodologies affect their model- and the music biz is no different. It's survival of the fittest- one most evolve, or resolve themselves to extinction as a business and not seek to shift the blame elsewhere. Great insights by both Jeff and Phil.
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I agree completely with Jeff that the ease and flexibility of the subscription model described would provide adequate disincentive to file sharing and seems to be where the industry is headed. One theme which seems to escape most as I read this blog daily is that it is the responsibility of the business owner (and not anyone else) to adopt revenue models which achieve their goal. So if you're an unsigned artist, it's YOUR job to figure out how you wish to monetize your product. And just as most small businesses fail within the first few years of operation, it is the onus of the business owner- artist, producer, label or whomever- to devise your own model and stop blaming others and technology when and if your model fails. Every other industry faces the same challenges every day and the music biz is no different- it's survival of the fittest. You either evolve, or you become extinct- but in either case you need to check the man in the mirror first.
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Aug 19, 2010