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Celina Shands
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Creating an integrated business engagement team requires a strategic alignment of operations and organizational culture across all “touch points” with those staff and partners who interface with employers. While traditional business services representatives may be the ones assigned to attract new employers to employment and training solutions, case managers play... Continue reading
Posted yesterday at Business U Blog
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During this time of giving heartfelt thanks, Business U reflects on its many blessings working with organizations that lead the critical missions of workforce and education to expand employment and work-based learning opportunities. Every day we have the distinct privilege of working with practitioners across the nation who tirelessly to... Continue reading
Posted 5 days ago at Business U Blog
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How many advertising messages to you think you see every day? Too many to count. With so many people vying for an audience’s attention, workforce and education organizations are at a disadvantage with limited outreach budgets. At Business U’s professional development events, we teach participants this is where communication platforms... Continue reading
Posted 5 days ago at Business U Blog
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“As an organization that strives for the gold standard in professional development, Business U has taken notice of how vendors market their professional development training programs, which has prompted us to provide our eNews subscribers with information to fact check training vendors,” said Business U CEO & Co-founder, Dr. Christine... Continue reading
Posted 5 days ago at Business U Blog
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There are a multitude of trend predictions for the workplace in 2019 that Business U reviewed to identify potential impacts and opportunities for our workforce and education customers. Noted below are three key trends and our own recommendations as to how employer engagement professionals can stategically serve companies and build... Continue reading
Posted 5 days ago at Business U Blog
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Our 2018 courses sold out, so we’ve created additional professional development opportunities in 2019 to earn the only accredited designation in the nation as a Certified Business Engagement Professional™(CBEP), and new this year, the Certified Business Services Manager™ program as well as specialty courses to elevate your business engagement practice.... Continue reading
Posted 5 days ago at Business U Blog
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What keeps you up at night? This is a question workforce and education professionals often ask employers during a consult. Employers revealed the answers by sharing their top 2019 workplace concerns in a XpertHR survey of more than 800 HR professionals. Among their many concerns include attracting and retaining a... Continue reading
Posted 5 days ago at Business U Blog
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Georgetown Center on Education and the Workfoce reports that by this year, 63 percent of all U.S. jobs will require education beyond high school. Yet, nearly half of the U.S. workforce— about 88 million adults aged 18 to 64— has... Continue reading
Posted Jun 25, 2018 at FCM Blog
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Does your sector strategy have a thoughtful, data-driven branding and communications plan? If not, then there’s no doubt your dedicated sector stakeholders will have difficulty in building the necessary long-term partnerships to succeed, as well as creating sustainable funding. FCM... Continue reading
Posted Jun 25, 2018 at FCM Blog
Whether you are a workforce or an education organization, there is one challenge that remains constant—the struggle to break down siloes so that we can better serve customers, avoid duplication of effort, and maximize funding streams. What keeps us up at night at Business U is making sure that we... Continue reading
Posted Jun 13, 2018 at Business U Blog
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Building on historic bipartisan support from Congress and leadership across a broad range of states and industry partners, the Department of Labor (DOL) plans to award $95 million to promote and expand apprenticeships in new industries to enable more Americans to obtain family-sustaining careers. While apprenticeship is a highly effective... Continue reading
Posted May 28, 2018 at Business U Blog
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With student enrollments trending downward, educational organizations are examining effective strategies to attract prospective students and to manage their journey from interest, enrollment, and placement. Just as any business, educational organizations need to leverage the latest business trends to effectively build relationships with their prospective students and stakeholders. According to... Continue reading
Posted May 28, 2018 at Business U Blog
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Time and time again, workforce and education organizations struggle with how to objectively evaluate customer relationship management (CRM) platforms currently on the market to determine which one provides the best value for their operational structure. Without knowing the right questions to ask a vendor, there are predictable outcomes that lead... Continue reading
Posted May 28, 2018 at Business U Blog
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Happy New Year from Business U! 2018 promises to be an exciting year in business engagement. Here are the professional development services and events that you don’t want to miss. Whether you are a single business engagement practitioner who wants to elevate your skill set, or part of a regional... Continue reading
Posted Feb 12, 2018 at Business U Blog
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“This certification isn’t about checking survey boxes at the end of watching a webinar; it’s a fully interactive course with Dr. B. and Celina that will put your skills to the test,” said a recent 2017 graduate, who earned her accredited Business U practitioner certification in Business Engagement. “You’ve got... Continue reading
Posted Feb 12, 2018 at Business U Blog
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In the 2017 national study, Current Business Engagement Practices under WIOA, between 60 to 72 percent of surveyed workforce boards, AJCCs, education institutions and economic development organizations reported that businesses are not giving them the buy-in to move their mandates forward. Why? The top two challenges articulated across these target... Continue reading
Posted Feb 12, 2018 at Business U Blog
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As the 2017 recipient of the International Association for Continuing Education & Training (IACET) Award in Learner Engagement, Business U announces a new certification for regions interested in effectively coordinating workforce and education stakeholders with industry partnerships. “Our fieldwork this year reveals that individual organizations have made commendable strides to... Continue reading
Posted Feb 12, 2018 at Business U Blog
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With budget cuts in workforce and education looming, the Coalition on Adult Basic Education (COABE) and the National Council of State Directors of Adult Education (NCSDAE) have launched a national campaign called Educate & Elevate to help America understand the importance of adult education and its impact on the lives... Continue reading
Posted Feb 12, 2018 at Business U Blog
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A Business Engagement Action Plan (BEAP) is an effective roadmap for organizations to identify strategies and meet objectives to expand employer reach within labor markets. The end result not only supports workforce and education practitioners in engaging businesses as a customer in government-funded services and as a partner in sector... Continue reading
Posted Feb 12, 2018 at Business U Blog
Research shows that we are exposed to 4,000 to 10,000 advertising messages each day, through billboards, internet pop-ups, television, radio, and others. Given these staggering statistics, how can meager outreach budgets overcome the challenge of being the "best kept secret?”... Continue reading
Posted Jan 28, 2018 at FCM Blog
There’s no better way to start the New Year than by checking out the latest international Davey Award winners to emulate their successful strategies in marketing and communications. This past December, FCM and its customers scored a total of 20... Continue reading
Posted Jan 28, 2018 at FCM Blog
Smart Insights gives us a lot to think about in terms of the latest marketing trends that will drive 2018 marketing strategies. The first is content marketing, which involves the creation and sharing of online materials such as videos, blogs,... Continue reading
Posted Jan 28, 2018 at FCM Blog
Regional initiatives among workforce, education and economic development organizations are becoming more prevalent to build effective industry sector strategies to help grow the economy. Some states have reorganized their funding streams from a local to a regional configuration to encourage... Continue reading
Posted Oct 30, 2017 at FCM Blog
The national Educate & Elevate campaign targets key influencers and policymakers to help them understand the value of adult education. The campaign uses multiple strategies to position the relevancy of adult education and connect supporters with their congressional leaders, and... Continue reading
Posted Oct 30, 2017 at FCM Blog
At Business U, our team continually examines the needs of workforce and education practitioners who seek to increase engagement with employers to support the matching of job seekers and students with job placements and work-based learning opportunities. These practitioners have a wide range of needs to effectively engage employers in... Continue reading
Posted Sep 14, 2017 at Business U Blog