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Gavin Thomson
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Photoshop was/is originally designed for print publication editing, taking pixel-level manipulation and getting it right for high end copy. Guess what? That market is stalled or shrinking and is outright almost disappearing in some markets. Adobe is passing on to users of PS the cost to replace revenues from this market. It is the rising cost of demand against shrinking supply. This is not about piracy but about maintaining a revenue stream for a product that depends on a shrinking market.
When you're as big as Canon and Nikon you must appeal to the mean and the median. Your entire revenue and marketing machine depends on the norm. So there is merit in looking at smaller brands, such as the Pentax DA primes which are warm, sharp, compact, and phenomenally resistant to flare.
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Jun 11, 2011