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Gblake
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What about with regard to professional services companies? I can see this holding true for consumer products companies, but in the case of large professional services organizations the client mission often IS the mission. When looking at professional services, as opposed to products (B2B or B2C) there are competing interests: client's mission vs. company's mission. I think in this instance the client's mission (the customer) is paramount, both for the employees of the professional services company and its employees.
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Jul 2, 2012