Hey John, great question! The issue that we are trying to solve is having multiple locations to find the same thing. By making a centralized location, think Zappos, for the merchandise fans want, we can deliver the best fan experience across the board. Concerts often times have the issue with data connectivity. We have built workaround in our application that allow for the fan to find the merch they want, place the order and not have to wait for connection to make it happen. We can also do on-demand fulfillment and A B type testing for small upcoming bands that want to test out a few designs and products to know what it is that the fans will buy on their tour, without having to upfront the cash before the tour starts. We recognize that the at booth engagement is huge for the band and the fan alike. I have met so many great bands at the merch table and formed a bond that has lasted a life time. It is great, and we are working on a solution for that that still preserves that exslusive one-on-one feel, after the show, but allows the artist to now have to worry about bringing an extra hand on tour to sell their merch and man the booth during the show. Great questions though. And we hope to continue to grow and aim to solve the needs of the fans, to deliver the best fan experience through merchandise offerings.