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I side with the folks who think this may best be solved with innovations around email. The size of your circles depends very much on the context and sensitivity of the topic at hand, but the circles do tend to repeat. I don't think people are going to set up and manage FB groups, and no one i know checks their FB messages anymore, but a smarter email client could do a lot here. There are also interesting things like Hashable and maybe Gist, which unlike linkedIn, can capture intensity of relationship rather than treating everything the same as linkedin does. Relationships are not commodities. And yes, I think in certain categories this could help drive quite a bit of commerce, although the power of "social" commerce for everything is a bit overblown right now.
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Nov 1, 2010