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Great article, very informative! Social listening is powerful tool. It helps with brand reputation management, customer service, building community and engagement, getting leads, finding influencers, etc. Tools as BRAND24 ( ) which is real time internet monitoring and analyzes solution are a great solution for every kind and size of companies. It allows you to find and join every conversations on the Internet relevant to your business, react when someone is saying something about you / your product or brand. It is also a good tool to be always up to date with news from industry and track competitors. Really recommend!
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Mar 16, 2016