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Ed, great question, I think we liked content that is sharpened with intelligence because it gives us a feed we can add to the several, sorry, multiple feeds we are monitoring. And this at the larger, sorry, meta, level is where we exercise our editorial freedom/tyranny. Best, Grant
Commented Dec 16, 2009 on Jay Leno's s failure and the new rules of marketing at Grant McCracken
Jay Leno's s failure and the new rules of marketing
When Rosie O’Donnell attempted a variety show recently, some thought, “this could work!” Perhaps the best way to speak to diverse audiences on TV was to take a “pipe line” approach. Lots of acts. Something for everyone. Ed Sullivan all over again. And then of course Rosie tanked. And peop...
Paul, thanks a million, really hope you like it. Best, Grant
Commented Dec 16, 2009 on Chief Culture Officer now out (an appeal and an outline) at Grant McCracken
Chief Culture Officer now out (an appeal and an outline)
Chief Culture Officer is formally being published today. Prepublication sales have been strong. We got to #2900 on the Amazon rankings and now hover around #25k. With an excerpt in Ad Age and a guest post in the Harvard Business Review and several interviews, profile has been building. We g...
Jonathan, excellent question, these shows are anti-variety for three reasons, 1) they conscript civilians instead of celebrities, 2) they create real narratives instead of canned Sammy Maudlin ones, and 3) they create real, competitive, outcomes. They are to this extend unpredictable. Its not a lot of unpredictability, but it is better and more dynamic than entertainment. Thanks, Grant
Commented Dec 15, 2009 on Jay Leno's s failure and the new rules of marketing at Grant McCracken
Jay Leno's s failure and the new rules of marketing
When Rosie O’Donnell attempted a variety show recently, some thought, “this could work!” Perhaps the best way to speak to diverse audiences on TV was to take a “pipe line” approach. Lots of acts. Something for everyone. Ed Sullivan all over again. And then of course Rosie tanked. And peop...
Peter, thanks for the suggestions, the thing is done, the book is out. Best, Grant
Commented Dec 14, 2009 on Chief Culture Officer: vote on a cover, please! at Grant McCracken
Chief Culture Officer: vote on a cover, please!
Could you help me choose a cover for Chief Culture Officer? Cover 1 Cover 2: Cover 3: Thanks for your help. Please feel free to live comments and suggestions.
Tom, excellent, we are mobile even when seeking to be immobile! Thanks,, Grant
Commented Dec 13, 2009 on When did "several" become "multiple?" at Grant McCracken
When did "several" become "multiple?"
“I phoned him multiple times.” “The building has multiple exits.” Not so long ago, the “multiple” in these sentences would have read “several.” “I phoned him several times.” “The building has several exits.” Somehow, while we were not really paying attention, “multiple” stole into our language a...
Laurie, very well said (and not at all edu-jargonic)!
Commented Dec 13, 2009 on When did "several" become "multiple?" at Grant McCracken
When did "several" become "multiple?"
“I phoned him multiple times.” “The building has multiple exits.” Not so long ago, the “multiple” in these sentences would have read “several.” “I phoned him several times.” “The building has several exits.” Somehow, while we were not really paying attention, “multiple” stole into our language a...
Thank you. Thank you. Thank you.
Commented Dec 12, 2009 on Chief Culture Officer now out (an appeal and an outline) at Grant McCracken
Chief Culture Officer now out (an appeal and an outline)
Chief Culture Officer is formally being published today. Prepublication sales have been strong. We got to #2900 on the Amazon rankings and now hover around #25k. With an excerpt in Ad Age and a guest post in the Harvard Business Review and several interviews, profile has been building. We g...
Grant McCracken is now following SOLUTIONS_ink
Dec 12, 2009
SI, thats the right direction! Thx, Grant
Commented Dec 12, 2009 on When did "several" become "multiple?" at Grant McCracken
When did "several" become "multiple?"
“I phoned him multiple times.” “The building has multiple exits.” Not so long ago, the “multiple” in these sentences would have read “several.” “I phoned him several times.” “The building has several exits.” Somehow, while we were not really paying attention, “multiple” stole into our language a...
Steve, yes, I do this in traffic too. I want to see ahead so that i can identify the idiot who is holding things up. Because for me in traffic, and I get this from driving with my Dad, delays do not come from high volume or bad conditions. No, they are always deliberately inflicted on my by people who should never have got a license in the first place. Ever. I look ahead to confirm this certainty. Thx, Grant
Commented Dec 12, 2009 on deTocqueville at the post office at Grant McCracken
deTocqueville at the post office
When I am at the post office in my little town in the Connecticut (and I’ve been there often the last couple of weeks), I notice that when my turn comes and I step up to the counter, the person behind me in line vectors off to the side so that they can see the postal employee serving me. In ...
Jason, perfect, thanks, Grant
Commented Dec 12, 2009 on When did "several" become "multiple?" at Grant McCracken
When did "several" become "multiple?"
“I phoned him multiple times.” “The building has multiple exits.” Not so long ago, the “multiple” in these sentences would have read “several.” “I phoned him several times.” “The building has several exits.” Somehow, while we were not really paying attention, “multiple” stole into our language a...
Peter, beautiful, much better than the post, Best, Grant
Commented Dec 12, 2009 on Culture contest (test your skill!) at Grant McCracken
Culture contest (test your skill!)
Ok, here’s your assignment. Have a look at the YouTube video here. And decide. Is it: A. satire (shameless and savage)? B. genuine (and a great example of “don’t try this at home” folk advertising) Report back. Marshall the evidence. Bang out an answer. Limit is 200 words. Smartest, funni...
Andrew, well said, legalistic vocabulary, the phrase I was searching for. Thx, Grant
Commented Dec 11, 2009 on When did "several" become "multiple?" at Grant McCracken
When did "several" become "multiple?"
“I phoned him multiple times.” “The building has multiple exits.” Not so long ago, the “multiple” in these sentences would have read “several.” “I phoned him several times.” “The building has several exits.” Somehow, while we were not really paying attention, “multiple” stole into our language a...
one, a couple, several, many, lots, lots and lots, tons, countless, innumerable, in that order, always in that order.
Commented Dec 11, 2009 on When did "several" become "multiple?" at Grant McCracken
When did "several" become "multiple?"
“I phoned him multiple times.” “The building has multiple exits.” Not so long ago, the “multiple” in these sentences would have read “several.” “I phoned him several times.” “The building has several exits.” Somehow, while we were not really paying attention, “multiple” stole into our language a...
Brian, my sense is some do, but many dont. hence my use of quotation marks. It has become a convenient category. Best, Grant
Commented Dec 11, 2009 on Invading the world of the Mommy blogger at Grant McCracken
Invading the world of the Mommy blogger
Are you watching Mad Men, the hit TV show? Noticed that look of dazed or startled expression that sometimes flits across the Betty Draper's face? I never see it in real life. As a hardworking anthropologist, I spend a lot of time doing interviews in people's homes. Usually this means I am...
Ryan, thanks a million, no a billion! It does sound better. Grant
Commented Dec 10, 2009 on When did "several" become "multiple?" at Grant McCracken
When did "several" become "multiple?"
“I phoned him multiple times.” “The building has multiple exits.” Not so long ago, the “multiple” in these sentences would have read “several.” “I phoned him several times.” “The building has several exits.” Somehow, while we were not really paying attention, “multiple” stole into our language a...
Rick, er and multiple times. Grant
Commented Dec 10, 2009 on When did "several" become "multiple?" at Grant McCracken
When did "several" become "multiple?"
“I phoned him multiple times.” “The building has multiple exits.” Not so long ago, the “multiple” in these sentences would have read “several.” “I phoned him several times.” “The building has several exits.” Somehow, while we were not really paying attention, “multiple” stole into our language a...
Paul, superb title. Thanks, Grant
Commented Dec 10, 2009 on deTocqueville at the post office at Grant McCracken
deTocqueville at the post office
When I am at the post office in my little town in the Connecticut (and I’ve been there often the last couple of weeks), I notice that when my turn comes and I step up to the counter, the person behind me in line vectors off to the side so that they can see the postal employee serving me. In ...
Steve, thats the Canadian in your speaking, sir. Best, Grant
Commented Dec 10, 2009 on deTocqueville at the post office at Grant McCracken
deTocqueville at the post office
When I am at the post office in my little town in the Connecticut (and I’ve been there often the last couple of weeks), I notice that when my turn comes and I step up to the counter, the person behind me in line vectors off to the side so that they can see the postal employee serving me. In ...
Christopher, characteristically wonderful. Thanks, Grant
Commented Dec 10, 2009 on deTocqueville at the post office at Grant McCracken
deTocqueville at the post office
When I am at the post office in my little town in the Connecticut (and I’ve been there often the last couple of weeks), I notice that when my turn comes and I step up to the counter, the person behind me in line vectors off to the side so that they can see the postal employee serving me. In ...
Ben, beauty! Thanks, Grant
Commented Dec 10, 2009 on deTocqueville at the post office at Grant McCracken
deTocqueville at the post office
When I am at the post office in my little town in the Connecticut (and I’ve been there often the last couple of weeks), I notice that when my turn comes and I step up to the counter, the person behind me in line vectors off to the side so that they can see the postal employee serving me. In ...
Ephraim, nicely said and very apt, thanks! Grant
Commented Dec 10, 2009 on How social networks work: the puzzle of exhaust data at Grant McCracken
How social networks work: the puzzle of exhaust data
Jerry Michalski and Pip Coburn were recently talking about the puzzle of "exhaust data." These are data that pass between friends on Facebook and Twitter...as when someone tells me they're doing their nails, or I tell them I'm entertaining my cat. Who on earth cares? What kind of communic...
Nelson, its like a great case study with lots of evidence for both arguments. Thx, Grant
Commented Dec 3, 2009 on Culture contest (test your skill!) at Grant McCracken
Culture contest (test your skill!)
Ok, here’s your assignment. Have a look at the YouTube video here. And decide. Is it: A. satire (shameless and savage)? B. genuine (and a great example of “don’t try this at home” folk advertising) Report back. Marshall the evidence. Bang out an answer. Limit is 200 words. Smartest, funni...
Domen, delicious point but it does spoil the fun rather. It is a distinction that still applies...sometimes. Tnx, Grant
Commented Dec 3, 2009 on Culture contest (test your skill!) at Grant McCracken
Culture contest (test your skill!)
Ok, here’s your assignment. Have a look at the YouTube video here. And decide. Is it: A. satire (shameless and savage)? B. genuine (and a great example of “don’t try this at home” folk advertising) Report back. Marshall the evidence. Bang out an answer. Limit is 200 words. Smartest, funni...
Tom, indeed, indeed. Thanks, Grant
Commented Dec 1, 2009 on Astonishment, its a cultural thing at Grant McCracken
Astonishment, its a cultural thing
Pam persuaded me to watch the HBO documentary on the Mumbai massacre, Terror in Mumbai. It is an astonishing piece of film making, and highly recommended. There are two moments that jump out anthropologically. The teens who come to create terror at the Oberoi hotel are for a few minutes stun...
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