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Griffin Farley
Garden City, NY
Strategy Director at BBH New York
Interests: Account Planning, Connection Planning, Propagation Planning
Recent Activity
Posted Dec 20, 2012 at The Farley Family
Posted Dec 20, 2012 at The Farley Family
In April I was invited to go to Hamburg, Germany and talk about account planning and strategic planning for transmedia experiences. I got very sick following that trip and I'm just now getting around to posting it. I'm so sorry for the long delay! This presentation includes two examples from AXE. One is a cross-media example where the same narrative is put into every media touch point possible. The second one is closer to a true transmedia experience where the narrative changes based on the medium. Soon I will share our AXE Susan Glenn campaign which is our best Transmedia... Continue reading
Posted Nov 19, 2012 at Propagation Planning
We had a great media partner come into the office this week called Unruly Media. This is the group that owns the viral video charts that are sourced in Ad Age and other industry sites. Here are the content triggers that they look for to test and predict the shareability of an online video. I wanted to share these with you to help create better content that will meet your propagation objectives. CONTENT TRIGGERS: 1. Funny - AXE - "Wash Your Balls" 2. Hot - Agent Provocateur - "Kylie" 3. Shocking - Carlsberg - "Carlsberg and Mentos" 4. Unbelievable -... Continue reading
Posted Nov 16, 2012 at Propagation Planning
This is a new presentation from Darrell Whitelaw for a Hyper Island Master Class. Some very interesting thoughts and examples in here. Modern Media from Darrell Whitelaw Continue reading
Posted Sep 2, 2012 at Propagation Planning
It's really strange to write these words "Griffin Farley Cancer Fund" but it's true, two months ago I started having some health issues and a month later I found out I had cancer. It's been a tough jouney the last 6 or 7 weeks but I'm out of the hospital now from my first surgery and back home recovering as a visiting Nurse comes by to check on me each afternoon. I still have a long road ahead of me. One word continues to come up when people describe my Blogging style. That word is 'Generous'. Today I need to... Continue reading
Posted Jul 19, 2012 at Propagation Planning
I found this image on the web and I had to save it to remind me that our powers in context planning can be used for evil. In this case somebody planned a media campaign for the insurance company Aflac and aligned this creative to appear anywhere that the language duck or ducks appear. In fact they probably use retargeting to identify people that tend to search for ducks more than others. Sadly this advertising ended up in a very scary place for some people... Continue reading
Posted May 21, 2012 at Propagation Planning
SXSW Learnings View more presentations from Griffin Farley. Here are my SXSW Learnings. If you like what you read I recommend reading the book "Grouped" by Paul Adams it was the book I was reading while in Austin on that trip. The first section of this presentation is from that book. Continue reading
Posted May 15, 2012 at Propagation Planning
This is a nice presentation by Alasdair at Big Spaceship around the Emerging behavior of people, brands and the way we work. I love the examples at the end of the deck: Emerging behavior osu presentation View more presentations from Alasdair Lloyd-jones Continue reading
Posted Apr 24, 2012 at Propagation Planning
This is a great presentation from Heidi Hackemer that she gave this evening for the Swedish APG in Stockholm. The Black Wolf makes a strong case to look beyond the agency for creative inspiration. planning, creativity & planning for creative campaigns View more presentations from Heidi Hackemer Continue reading
Posted Apr 16, 2012 at Propagation Planning
Lately I’ve had a few college students stop by the office and ask me how to break into advertising as a young account planner. When I have these conversations I touch on three things: 1) Market Economics, 2) Agency Percentage, 3) Other Ways In. This is a good time to share them with you as the semester winds down and students are ready to conquer the world of Advertising. MARKET ECONOMICS When I arrived in San Francisco in the year 2000 people were tripping over advertising jobs. The Dot Com was in full swing. I decided to choose a city... Continue reading
Posted Apr 10, 2012 at Propagation Planning
The Head of Strategy position at any ad agency is a very demanding job. So demanding that they sometimes (not all the time) need recruiters or head hunters to help them find the best talent when they have open positions. This is a list of account planning recruiters that I compiled over the last nine years or so. I know this does not represent all the recruiters out there but it should give people a start if you don't know any and are looking for new career opportunities. By making this information open and transparent I hope it will help... Continue reading
Posted Apr 1, 2012 at Propagation Planning
This presentation has some good data about Facebook and how brands are using the platform. Facebook Innovation and the Social Consumer View more presentations from Janice Diner Continue reading
Posted Mar 26, 2012 at Propagation Planning
I love this video by Bud Caddell talking about Invention Strategy and what he is doing out at Deutsch LA. From a propagation stand point he has this great quote when he talks about brands focusing on the value of a product for the a consumer but now with a networked community we need to think about the value that the consumer has to other consumers. Watch live streaming video from deutschla at Continue reading
Posted Mar 22, 2012 at Propagation Planning