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Guy Watts
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Guy Watts is now following Russ Jefferys
May 13, 2010
James - I agree there is definately a limit to the material you should publish and send out before you start producing a negative message. However I dont agree that you should base this on trial and error. That could result in brand degradation if you got it wrong - you need to look at existing examples of good practice such as the above example Russ mentioned and follow there strategy, making tweaks along the way! If only there was a boot camp for out-of-shape brands... Perhaps this could be your next venture? Guy Watts - /
Toggle Commented May 13, 2010 on Bikini Blitz for Brands at Russell Jefferys
Guy Watts is now following The Typepad Team
May 13, 2010