This is Steve Hall's Typepad Profile.
Join Typepad and start following Steve Hall's activity
Join Now!
Already a member? Sign In
Steve Hall
Recent Activity
I've never been a fan of the brand, and especially not of the old logo. So, I guess I'm in the camp that prefers the new logo. On the other hand, how much would a new name have hurt the company?
Toggle Commented Sep 5, 2013 on End of the Line for Yahoo Hoopla at Fritinancy
Modesto's motto reminded me of South Dakota's (the Mount Rushmore State) tagline: "Great Faces, Great Places."
Toggle Commented Mar 13, 2012 on Building a Better Tagline: Part 1 at Fritinancy
It's interesting: I recently saw one of the latest VZW spots featuring Susie, and while I thought the commercial was well done (although to be honest, had you asked me at the top of your article what company sponsored it, I'd have been flummoxed), something didn't feel quite right to me. I am pretty sure you nailed my discomfiture. I'm of an age to remember when Susie (and Suzy and Susan and Sue) were popular names. I now have two granddaughters, whose names are Alison and Virginia (named for her paternal great-grandmother). I visit them often enough to be familiar with the elder's friends' names—and I've never heard of a Susan.
Toggle Commented Mar 6, 2012 on The Persistence of Susie at Fritinancy
Gourmetscented pencils? Why scented pencils at all?
Toggle Commented Mar 1, 2012 on Don't Smention It at Fritinancy
Psst . . . Nancy, paragraph three: "there"? On point, I wondered if the tagline might be an attempt at a haiku tag, but too many syllables, and Thailand. And, the nonidiomatic phrasing is probably one that you'll remember. (Contrasted with a tagline that might have ended in *gasp* a preposition?)
Steve Hall is now following The Typepad Team
Nov 4, 2011