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Patricia Hannigan
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I agree there's an oversupply in golf equipment as there is in almost everything else but PUMA seems destined to succeed with Jochen Zeitz at the helm. The man just seems to have an extraordinary sense for brand building. I can only imagine the he must have gotten Cobra at an excellent price and I'm looking forward to seeing how he wraps it into the PUMA brand. :o)
Commented Mar 11, 2010 on Acushnet prefers to focus on golf balls at Golf Business Monitor
Acushnet prefers to focus on golf balls
Recently I came across with the news that Acushnet (the golf business of Fortune Brands, Inc. (NYSE: FO)) the owner of Titleist, Footjoy golf mega-brands is likely to sell its golf club brand Cobra Golf to the German PUMA AG. Puma AG, is relatively new in the golf equipment industry. Puma entere...
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