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In our experience ~20% is played with sound on - taking that into account for the latest project, the number of total meaningful views (>15 sec, sound on) was still 3x higher than Youtube.
Commented Jul 4, 2016 on Majority Of Facebook Video Played Without Sound at hypebot
Majority Of Facebook Video Played Without Sound
Bad news for artists who have been promoting their music videos through Facebook. It seems that around 85% of video views on the popular social network take place sans sound, making it a less than ideal resource for sharing your new music. __________________________ Guest Post by Bobby Owsinsk...
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