Excellent post! Our CEO echoed something similar in one of his predictions for 2011: "In 2011, the chasm between IT and marketing departments will grow even larger, as savvy marketers embrace external support solutions in droves — experimenting with faster, more robust, and more empowering tools/services than most IT teams could ever hope to deliver or support (they can’t, of course, because their dev queues are too long and they don’t have the budget, talent, nor strategic vision to match what the ‘IT department of the web’ can offer)." http://www.acquisitionengine.com/digital-marketing-trends-2011/