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Joseph Heath
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I've been fascinated with 'just enough' for sometime now. And in particular the Swede's view on just enough. They've found a place for it in common parlance. The word LAGOM means "enough, sufficient, adequate, just right". It's about appropriateness and links to the saying "Enough is as good as a feast". Cool
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I don't think it turns its back on the creative class, I think it embraces it like never before. Just not the same bunch of creatives. Think about the producers of magazines, comics, games, apps, content etc. The iPad is the missing link for the long-tail of budding content creators, what's more its flawless design and simple functionality mean the masses will have no problem grabbing hold of it.
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Feb 3, 2010