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Marieke Hensel
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Hi Gary, I hadn't heard this yet, but am not shocked either. Some car dealerships do anything, everything to get their numbers up, and it's hard to teach dealerships that social media is NOT a numbers game, when they are so used to the numbers. And even though it's not the best thing to look at, the easiest thing to see if a Facebook page is 'healthy' is to check out the numbers. But more than number of likes is what is essentially why car dealers are on Facebook, is how many cars are they selling. We have 1 client that has only 300 fans, but get 15 new customers through their Facebook efforts. And although I do agree you need some numbers to be effective on Facebook (10 fans isn't enough), :-) engagement and follow up is how you can get to a sale.
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Jun 1, 2011