Very cool. I'm really hooked on GAE as a web development environment.

Another thing to think about with wine is that well known brands are actually shunned. Mass market wine has a bad reputation (unless you just want to drink). It's the whole AAA vs Indie thing flipped on it's head, since the wine world has far more people who want to be indie connoisseurs than AAA guzzlers. Beer's actually the same way in some areas of the country. Here in Oregon, Microbrews dominate. For some of us, a bar that serves Bud is a sign of a sucky bar. A bar that serves a lot of beers (on tap) you've never heard of is a potential winner.

Psychochild you beat met to the post. The amount of the XP reward is indeed an important factor related to the amount of XP needed to level. With progressively higher levels, grinding low level mobs is a waste of time for a high level player. It's also an interesting risk/reward balance for the low level player who may want to take on a high level monster for a big boost. A lot of what makes grinding boring is that it's not challenging - meaning you're way inside your comfort level.

Aww come on man! You gotta link to the pitch video!