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Steve
I am CEO of AbleBrains. We're dedicated to helping companies use the science of marketing to create and lead great Market Categories. I used to be a GVP @ SAP leading mid-market initiatives including, Social Media Strategy, Total Customer Experience, Competitive marketing, Market Intelligence and Services Marketing teams.
Interests: great scotch wiskey, my family, eating, new york, dining
Recent Activity
They moved to Jive and used Bunchball for the gamification.
Toggle Commented Mar 15, 2016 on The Real Deal: Steve Mann on Neuro-Digital Marketing and the Quest for Joy at deal architect
Experiencing v. Observing. What do your customers do?
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My wife and I like to dance. I admit it. Typcially, we're 20 years older than most of the patrons in the clubs that we go to though. She - typically to Rock... me too, although I am a big... Continue reading
Posted Jun 30, 2014 at AbleBrains
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Its a shame though that many of Samsung's innovations are rip offs from their competitors. They then build on top of them to establish market presence. I have a hard time buying their products for that reason. I don't feel they deserve my business.
Toggle Commented Jun 18, 2014 on Samsung’s Product Torture Chamber at New Florence. New Renaissance.
The Silent Brand
I have the unfortunate experience these days of riding the MetroNorth commuter railway into NYC every day. Its unfortunate because I have a schedule to keep -- meetings, tele-conferences, etc.. you know, the usual stuff - but something that MetroNorth... Continue reading
Posted Feb 25, 2014 at AbleBrains
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AdAge Challenges the Tinfoil Hats | Neuromarketing
Excellent post on AdAge's critique of EthicMark and its criticism of neuromarketing... EthicMark... the train has left the station and is heading in the right direction. Recommend you join the 21st century. Click here for the full text of the... Continue reading
Reblogged Jul 10, 2013 at AbleBrains
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My Mother Hates My Marketing
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"You never write! You never call" is the typical refrain I hear from my mother once I finally do write or pick up the phone. Too little, too late I guess. Or I hear, "How come you don't help me... Continue reading
Posted May 2, 2013 at AbleBrains
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Reprise: How Customers Think
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10 years ago, Gerald Zaltman, wrote a book that fundamentally altered the way I view markets and the consumers that inhabit them -- How Customers Think. The book lays some foundational notions for those of us that wish to pursue... Continue reading
Posted Apr 30, 2013 at AbleBrains
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Appealing to Man & Beast: Neuromarketing Strategies
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As a former neuroscientist, Neuromarketing is close to my heart. At its essence, its leveraging how consumers store, represent and respond to information about a product or service in their heads. And to do so in such a way as... Continue reading
Posted Apr 25, 2013 at AbleBrains
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Maybe its being a technologist to begin with but I totally agree with you Vinnie... in fact, its already happening. Although I enjoy the creative aspects of my life as a CMO, I really get jazzed about the implementation of the technologies which enables the creative efforts to be effective.
Toggle Commented Dec 4, 2012 on The Five Ts of Marketing at deal architect
one of my favorite buildings in nyc
Toggle Commented Aug 22, 2012 on A Journey to the center of the Internet at New Florence. New Renaissance.
Don't Focus Solely on Design
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The passing of Steve Jobs, his subseqent biography and the recent HBR article on his management Photo credit: courtesy of Catapult Global principles has stoked tremendous interest in the importance of design in building great products and companies. Designing great... Continue reading
Posted Jul 13, 2012 at AbleBrains
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Thanx Susan... yes, its a tough road to hoe and I think many organizations will fail as a result. I am keen to see what the council thinks of all this and what their reaction is.
Toggle Commented Jul 10, 2012 on Enterprise 2.0 and Employee Passion at AbleBrains
Enterprise 2.0 and Employee Passion
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A recent Gallup poll states that 71% of employees at US organizations are not engaged in their jobs. Oh man. What's also fascinating about this poll is that highly educated and middle-aged workers are less likely to be engaged. So... Continue reading
Posted Jul 9, 2012 at AbleBrains
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Ethnography & The Customer: Building a Compelling Brand
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This post is dedicated to Molly Miller, my soon to be former VP of Customer Discovery & Innovation, whose passion for uncovering the needs of customers and developing innovations that meet those needs is unmatched. For those of you that... Continue reading
Posted Jun 20, 2012 at AbleBrains
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Vinnie...let me know how that works for you. :)
Toggle Commented Dec 18, 2011 on We the chumps at deal architect
Love it... but I actually think there are two different books to read: "How to be your own best friend" i.e. grow up and be an adult and The Tao of Leadership... get centered, chill and let the process unfold.
Toggle Commented Dec 17, 2011 on We the chumps at deal architect
The Intersection of Marketing and User Experience
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The pace of change in the online world is causing organizations to struggle to keep up with their online interactions with their customers. More and more of these interactions happen nowadays via the Interweb. While these digital interfaces serve consumers... Continue reading
Posted Aug 30, 2011 at AbleBrains
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Why Should Marketers Care About Creating and Marketing Terminology?
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The EI's have been discussing the importance of branding the term "cloud." The actual question posed to the group was: Since everyone is “cloud” today curious to see how everyone views it in the market. Is it becoming passé or... Continue reading
Posted Aug 28, 2011 at AbleBrains
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AbleAdvisory: Marty Homlish Joins HP As New CMO
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In a surprise move, Marty Homlish has left SAP to join HP as its new CMO. What's not surprising is Leo Apotheker reaching out to Marty to join his team. They had a close working relationship while both were at... Continue reading
Posted Apr 19, 2011 at AbleBrains
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The Roaring Fork Valley Social Media Roundtable
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Do you live and work in the Aspen area? Are you involved in new media at your organization? If you work for or are leading an organization that is learning how to leverage new media to drive business results then... Continue reading
Posted Jan 10, 2011 at AbleBrains
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Follow the EI blogs? Well Social Network With Us in Person!
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The Enterprise Irregulars will be @ Defrag (Nov. 17-18 outside of Denver) this year, presenting a track on platform shifts. We have five, yup five free passes to Defrag to give away. But to get a free pass, ya gotta... Continue reading
Posted Nov 1, 2010 at AbleBrains
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Can Marketo Give Marketers Some Cred?
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Some of the EI's took a briefing today from Jon Miller, Co-founder and VP of Marketing for Marketo. Jon briefed us on their new product - Revenue Cycle Explorer, which purports to be able to accurately analyze ROMI - your... Continue reading
Posted Oct 12, 2010 at AbleBrains
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From The Personal File: Robyn Myler To Lead Aspen Film
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Robyn, my significantly better half, has taken over as the new Executive Director of Aspen Film. You can read about it in the Aspen Times. Robyn will have day to day responsibility for short and long term strategy, day to... Continue reading
Posted Oct 7, 2010 at AbleBrains
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The Irregulars Are Coming! Enterprise Irregulars @Defrag
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Many of you know us. We're a rough confederation of bloggers, influencers, analysts, software executives, independent consultants, engineers, marketers, chief cook and bottle washers and the like who are passionate about the Enterprise Software space. Its not the only thing... Continue reading
Posted Oct 4, 2010 at AbleBrains
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AbleAdvisory: CA Technologies Buys Hyperperformix
TechcrunchIT posted on CA buying Hyperformix, a provider of capacity management software for dynamic physical, virtual, and cloud IT infrastructures. Capacity management enables customers to discover how physical, virtual, hardware, software, storage, and network resources are being used, and to... Continue reading
Posted Oct 4, 2010 at AbleBrains
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