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I remember using the novel Jaws in a graduate class of English majors in Thailand. The book everyone agreed, including me, was very mediocre with strong suspense writing, though I didn't really care about the characters for there was very little to interest me in them. This book was a marketing triumph and marketing is no more than exposure. Obviously, people are attracted to gore and fear coupled with predictable suspense. In some ways modern marketing is no more than sophisticated carnival barking which works to sell, sell, sell.
Toggle Commented Sep 15, 2012 on How To Innovate Like A Shark at Re:Focus
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Sep 15, 2012