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Hi Scott, Enjoyed the article and I think it represents a restating of emphasis on the importance of the medium in this case the (social media) aspects of the internet that is enveloping our lives. Here's an interesting quote from a site that interprets Marshall McLuhan "the medium is the message state which states that -- a "message" is, "the change of scale or pace or pattern" that a new invention or innovation "introduces into human affairs." (McLuhan 8) Note that it is not the content or use of the innovation, but the change in inter-personal dynamics that the innovation brings with it. I think the social media effect is pushing the agenda as well as the accountability aspects of measuring everything on the internet in terms of ROI.
Watching Emmy's. Category confusion. Break out more categories. Snook vs. Idol? Doesn't work. Continue reading
Posted Aug 29, 2010 at Howard Sobel
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Aug 29, 2010